Apple Music - Marketing Manager (UK)

Summary The people here at Apple don't just create products — they create the kind of wonder that revolutionises entire industries. It’s the diversity of those people and their ideas that encourages the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it.

Description We are looking for a music marketing professional to join the Apple Services European marketing team as Marketing Manager (UK). The ideal candidate will be a growth-oriented marketer with a passion for content, live events and partner marketing, who thrives in a fast-paced environment. If you love entertainment and are excited about sharing it with the world, this role is for you.

Responsibilities

• Lead Apple Music marketing for the UK market, defining local priorities and owning execution in alignment with global strategy, operating as part of a small European marketing team responsible for regional planning and delivery.
• Develop and implement a strategic annual marketing plan for Apple Music in the UK, balancing global strategy with local market nuances for both brand and key content.
• Influence global marketing strategy by providing local insights and expertise.
• Successfully pitch for and secure budget for local initiatives.
• Own local activations from end-to-end, ensuring successful execution through cross-functional collaboration.
• Plan and execute consumer and partner activations and events tied to key local and international moments.
• Identify, secure, and manage a portfolio of local marketing partnerships, including building relationships, negotiating terms, and ensuring effective day-to-day execution.
• Develop local growth marketing strategies to drive awareness, customer acquisition, and retention.
• Leverage data and local insights to craft and execute growth-driven marketing programs.
• Serve as custodian of the Apple brand, ensuring consistent and locally relevant communications.
• Work cross-functionally across multiple international stakeholders (including editorial, business, marketing, and PR teams) to elevate Apple Music priorities, build locally relevant campaigns, and serve as a spokesperson for local needs.
• Remain hands-on with projects from beginning to end.

Minimum Qualifications

• Deep understanding of the music, media and entertainment landscape in the UK, including the creator economy, social media platforms, and emerging digital content trends
• Proven experience in building and managing successful partner marketing programmes, with an established network of market relationships preferred
• Track record in developing and executing high-impact, culturally relevant campaigns and events that resonate with audiences
• Strong analytical and data-driven approach, with experience in measuring, optimising and reporting on ROI of marketing initiatives
• Highly collaborative, with experience in working cross-functionally. Is able to navigate complexity and ambiguity to drive measurable results
• Proactive self-starter, with the ability to identify new business opportunities and drive projects through to completion

Preferred Qualifications

• 8+ years experience in content, entertainment or brand marketing, preferably with a focus on subscriptions
• Experience in full 360° marketing initiatives—from strategy through execution—including events, above-the-line and performance/acquisition channels
• Skilled in analysing and communicating results effectively to stakeholders and senior leadership
• Exceptional social skills, with the ability to build and manage relationships with internal and external stakeholders
• Outstanding project management, adept at balancing multiple priorities and delivering on deadlines
• Ability to work with international peers collaboratively across timezones
• Proven ability to partner effectively with talent management teams and agencies
• Skilled in leading agency partnerships to develop and execute effective campaigns, ensuring creative excellent
• Passion for and understanding of Apple’s brand, products and services - notably Apple Music
• Proficiency in English

At Apple, we’re not all the same. And that’s our greatest strength. We draw on the differences in who we are, what we’ve experienced and how we think. Because to create products that serve everyone, we believe in including everyone. Therefore, we are committed to treating all applicants fairly and equally. As a registered Disability Confident employer, we will work with applicants to make any reasonable accommodations. Apple will consider for employment all qualified applicants with criminal backgrounds in a manner consistent with applicable law. Learn more