Airbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home, and has since grown to over 4 million Hosts who have welcomed more than 1 billion guest arrivals in more than 100, 000 cities and towns located in 220+ countries and regions across the globe. Every day, Hosts offer unique stays and one-of-a-kind activities that make it possible for guests to experience the world in a more authentic, connected way.
Airbnb was born with a creative spirit, and it’s one of the most defining parts of our culture. We use our curiosity and imagination to come up with unconventional solutions. These are the ideas at the core of Airbnb:
- Our community is based on connection and belonging.
- Our creativity allows us to imagine new possibilities for people.
- Our responsibility is to all of our stakeholders.
- It takes a unified team committed to our core values to embody these ideas, and our fast-moving team is committed to leading as a 21st century company.
Paid Social Traffic Manager
Overview
We are looking for a highly analytical and execution-focused Paid Social Traffic Manager to own the day-to-day management, scaling, and optimization of paid social campaigns. This role is centered on driving efficient, high-volume traffic and conversions through continuous testing, performance monitoring, and budget optimization.
Key Responsibilities
- Launch, manage, and optimize paid social campaigns across platforms such as Meta (Facebook/Instagram), TikTok, Snapchat, and LinkedIn
- Own daily campaign operations including budget allocation, bid adjustments, and pacing
- Scale winning campaigns while maintaining efficiency targets (CPA, ROAS)
- Monitor performance metrics and proactively identify optimization opportunities
- Execute structured A/B tests across creatives, audiences, placements, and bidding strategies
- Manage and refine audience targeting, including prospecting, retargeting, and lookalike audiences
- Collaborate with creative teams to iterate on high-performing ad concepts and formats
- Ensure proper tracking setup (pixels, events, UTMs) and troubleshoot discrepancies
- Build and maintain dashboards and reports to track campaign performance and trends
- Stay up to date with platform changes, algorithm updates, and emerging trends
Qualifications
- 2–5 years of hands-on experience managing paid social campaigns with a focus on performance/traffic
- Strong experience with Meta Ads Manager and at least one additional platform (TikTok Ads, Snapchat Ads, etc.)
- Proven ability to scale campaigns while hitting efficiency targets
- Comfortable managing large budgets and high campaign volume
- Strong analytical skills with proficiency in Excel or Google Sheets
- Experience with tracking tools (Meta Pixel, TikTok Pixel, Google Analytics, etc.)
- Detail-oriented with the ability to manage multiple campaigns simultaneously
Preferred Skills
- Experience in direct response marketing, lead generation, or eCommerce
- Familiarity with creative testing frameworks and performance creative strategy
- Understanding of conversion rate optimization (CRO) and landing page performance
- Experience with attribution tools or multi-touch attribution models
- Basic knowledge of SQL or data visualization tools (e.g., Looker, Tableau)
Key Metrics for Success
- Cost per Click (CPC)
- Cost per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Click-Through Rate (CTR)
- Conversion Volume and Growth
- Traffic Quality (bounce rate, time on site, downstream conversions)
- What Success Looks Like
- Consistently scaling traffic while maintaining or improving efficiency targets
- Rapid testing and iteration cycles that lead to performance gains
- Strong collaboration with creative and analytics teams
- Clear, actionable reporting that informs business decisions
Belonging & Accommodations:
Airbnb is committed to working with the best and brightest people from the broadest talent pool possible. We believe a diversity of ideas fosters innovation and engagement, and allows us to attract the best people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply. If you need assistance, or reasonable accommodation during the application and recruiting process, please connect with your talent sourcing partner.
Pay Rate Range: $83.09-$97.75/hr
Benefits: Medical, Dental, Vision, 401K