Shuru provides on-demand product leadership and strategic guidance to help businesses excel in technology and product strategy without the commitment of a Chief Product Officer or Chief Technology Officer. From leadership consulting to software delivery, our custom software development services specialize in end-to-end product development. With a team of experienced professionals, we navigate the complex world of technology to bring your vision to life.THE MISSION
Own the engine that makes Shuru visible, credible, and discoverable — to the exact founders, CTOs, and product leaders who need what we build. Not through ads or noise. Through sharp content, organic search, and genuine authority across every channel that matters in B2B tech today — including where AI now answers questions first.
This is a greenfield, hands-on role. You will build the inbound function largely from scratch, work directly with the management, and be accountable for the pipeline — not just traffic.
What You'll OwnInbound Growth & Pipeline
Build and scale the inbound lead engine — quality pipeline, not vanity metrics
Run structured experiments across channels; kill fast, double down faster
Track MQLs,SQLs, meetings and content-attributed pipeline — not just sessions
SEO & LLM Visibility
Build SEO strategy: keyword architecture, topical authority, technical hygiene
Improve Shuru's presence in AI-generated answers — ChatGPT, Perplexity, Google AI Overviews
Create long-form assets optimised for search and buyer intent; iterate on rankings
LinkedIn & Social
Manage Shuru's LinkedIn company page with a consistent, compounding presence
Develop content for the founder and leadership personal LinkedIn profiles
Measure engagement quality: comments, DMs, and inbound interest from the right personas
Content Creation & Distribution
Plan and oversee short-form and long-form video — scripting to distribution
Distribute across communities, newsletters, Slack groups, Reddit, niche forums
Build a repurposing system: one asset → five distribution touchpoints
AI Tooling & Ops
Use AI tools aggressively for ideation, drafting, repurposing, and scaling output
Build repeatable playbooks and templates — not heroic one-off sprints
Own the editorial calendar, content ops, tracking, and iteration end to end
RequirementsWHAT SUCCESS LOOKS LIKEAt 3-6 Months, You'll Have Succeeded If
Pipeline is growing. Qualified inbound leads from organic and content channels are up quarter over quarter. We measure SQLs, not sessions.
Shuru is findable. We rank for high-intent keywords and appear in at least one LLM search context relevant to our services.
LinkedIn works. Founders and CTOs are engaging — commenting, sharing, reaching out — not just scrolling past.
Content is systematic. A publishing rhythm exists. Output doesn't depend on individual heroics.
You're a trusted partner. You're in the room when messaging decisions are made — not just executing what's passed down.
Benefits
Greenfield ownership — build the inbound function from scratch, no legacy to inherit
Work directly with management — no middle management between your ideas and the people who decide
Technically credible brand — AI, data, and product engineering give you genuinely interesting material to work with.
Global audience — building for Founders and CTOs across the US, UK, and Europe from India
Career-defining scope — what you build here will compound
Details
ATS Match is available
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