Head of Marketing, gt.school (Remote) - $200,000/year USD
Crossover•Norfolk, VA
fulltime
Advertising, Management, and Marketing
10+ years
You are not seeking a role managing marketing tactics. You seek ownership of measurable growth.
Most senior marketing positions define success through impressions and outputs. This position defines success through enrollments. At gt.school, demand is already present. Families are proactively searching for a credible, high-caliber K–8 solution for gifted students. Our AI-driven model accelerates learning mastery and enables students to explore advanced topics and practical competencies. The product is proven. The market is prepared.
What we require now is a marketing leader capable of transforming demand into scalable growth.
You will take full ownership of the enrollment engine for GT Anywhere and lead brand strategy for virtual, campus, and summer offerings. Your objective is precise: translate high-intent demand into 1,000 enrolled families while positioning gt.school as the definitive authority in gifted K–8 education.
There is no existing playbook to inherit. You will design the funnel architecture, establish positioning, drive experimentation, and construct a dependable execution system leveraging agencies, contractors, and technology. You will function with autonomy and direct responsibility for outcomes.
If you seek ownership of a concrete target and the mandate to design the system that delivers it, we should connect.
What You Will Be Doing
What You Won’t Be Doing
Head Of Marketing Key Responsibilities Design and manage a full-funnel growth system that transforms existing demand into 1,000 enrolled families while establishing gt.school as the defining brand in gifted K–8 education.
Basic Requirements
About Gt.school GT School is revolutionizing education with AI, expert coaching, and 50+ years of learning science. They blend cutting-edge tech with data-driven insights to unlock every student's full potential.
They're on a mission to disrupt the broken education system and unleash the true potential of gifted minds. Forget the one-size-fits-all approach that leaves brilliant students bored and disengaged.
This school has tossed the rulebook and created a modern learning environment powered by AI and guided by dedicated mentors. Their personalized approach accelerates learning - 2-6 times faster than traditional classrooms.
GT School students explore their passions, develop critical thinking skills, and learn to innovate.
Because that's where genius lies. GT School is where gifted minds turn potential into power. There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!
Working with us This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help\-and\-faqs for more details on this topic.
Crossover Job Code: LJ-5750-US-Norfolk-HeadofMarketin.002