Head of Marketing Operations

Ready to be pushed beyond what you think you’re capable of?

At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system.

To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems.

Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be.

While many roles at Coinbase are remote-first, we are not remote-only. In-person participation is required throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported.

About the role

The Head of Marketing Operations will shape how our marketing team operates and scales. You will enable the marketing organization to plan, optimize, measure, and deliver creative and product marketing work by owning the systems, processes, and data that power end‑to‑end marketing execution.

You’ll ensure marketing activities are accurately tracked, measurable, and clearly tied to pipeline, revenue, and customer goals, while reducing operational friction so marketers and cross‑functional partners can move quickly without sacrificing quality.

This is a highly cross‑functional role that partners closely with Product Marketing, Creative, Finance/FP&A, Product, Legal, and Customer Success to build clear, innovative ways of working across the business.

 

What you'll be doing:

• Design and run our marketing operating rhythm
  • Build and continuously improve the core marketing rhythms (annual and quarterly planning, monthly reviews, weekly stand‑ups) to create a clear, repeatable way for the team to get work done.
  • Own internal review cadences that maximize leverage from marketing leadership time, ensuring the right topics, data, and decisions are surfaced at the right altitude.
• Lead external marketing processes and cross‑functional operations
  • Design and run the programs that connect Marketing with cross‑functional partners (e.g., Product, CS, Sales, Legal, Finance) including XFN reviews, approvals, and post‑campaign reporting.
  • Clarify and document how teams engage with Marketing (intake, SLAs, approvals), ensuring predictable and transparent ways of working.
• Drive GTM, creative, and production workflows
  • Evolve GTM and creative workflows , aligning Product Marketing, Creative, Design, and Product teams around clear milestones, deliverables, and hand‑offs from brief to launch and post‑mortem.
  • Establish and maintain production processes, asset workflows, approvals, and tooling to support high‑quality, on‑time delivery of campaigns and programs.
• Own financial planning, reporting, and accountability
  • Partner with Finance and FP&A to run quarterly and annual planning processes , ensuring marketing budgets, headcount, and programs are aligned to company priorities.
  • Build robust reporting on program investment, performance, and ROI; drive clear accountability between marketing leaders and FP&A rather than acting as a permanent “patch” between the two.
• Build systems, data, and insight for better decision‑making
  • Identify operational gaps across planning, execution, and measurement; design repeatable, scalable systems that make it easy for teams to move quickly without sacrificing quality.
  • Ensure marketing data (pipeline, revenue, funnel metrics, campaign performance) is accurate, accessible, and used to inform decisions at all levels.
  • Stand up and/or optimize tooling (initially assuming a low‑MarTech environment) to support workflows and reporting over time.
• Own internal artifacts, policies, and documentation
  • Create and maintain core marketing artifacts and policies (e.g., operating playbooks, MarComms policy, retention and audit practices), ensuring they are up‑to‑date, discoverable, and used.
  • Drive consistency and compliance across marketing programs through clear documentation and training.
• Foster a high‑engagement team culture
  • Own key team touchpoints (e.g., all‑hands, offsites, operating reviews) in partnership with Marketing leadership to reinforce priorities, celebrate impact, and drive alignment.
  • Partner with the HRBP to use engagement survey results and other feedback to identify and act on culture and engagement opportunities.

What we look for in you:

• Significant experience in marketing operations and/or marketing leadership within modern marketing organizations (not purely ops), with a strong understanding of how creative and marketing development actually work day‑to‑day.
• Proven track record designing and scaling operating systems for marketing: planning cadences, campaign processes, and XFN engagement models.
• Demonstrated ability to think in systems, not tasks , and to design processes that are resilient, scalable, and easy for others to understand and adopt.
• Strong command of marketing finance principles , including budget forecasting, accruals, contract management, and ROI tracking, with experience partnering closely with Finance/FP&A.
• Deep experience working with cross‑functional stakeholders such as Product Marketing, Creative, Product, Legal, Finance, and Customer Success, and driving outcomes without direct authority.
• A data‑driven approach: comfortable using data to diagnose issues, measure impact, and inform decisions across pipeline, revenue, and campaign performance.
• Exceptionally clear and structured communicator, able to distill complex operational challenges into simple narratives and action plans for executives and teams.
• Demonstrates the ability to responsibly use generative AI tools and copilots (e.g., LibreChat, Gemini, Glean) in daily workflows, continuously learn as tools evolve, and apply human‑in‑the‑loop practices to deliver business‑ready outputs and drive measurable improvements in efficiency, cost, and quality.

Nice to have

• Experience building or optimizing marketing operations in environments, and then thoughtfully layering in tools as the function matures.
• Background in high‑growth tech, fintech, or crypto, with comfort operating in ambiguity and rapidly evolving business priorities.
• Experience leading or influencing team culture efforts (e.g., all‑hands design, recognition programs, engagement action planning) in partnership with People/HR.

Who you are

You are a builder who loves making complex organizations run smoothly. You’re equally comfortable in the weeds of process design and in executive reviews, and you have a strong marketing background that allows you to empathize with creative and product marketers while bringing the rigor of operations and finance. You thrive in cross‑functional environments, are energized by creating clarity, and take pride in designing systems that unlock better work for everyone around you.

 

Job #P76345

Pay Transparency Notice: Depending on your work location, the target annual base salary for this position can range as detailed below. Total compensation may also include equity and bonus eligibility and benefits (including medical, dental, vision and 401(k)).

Annual base salary range (excluding equity and bonus):: $205,785 USD - $242,100 USD

Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying.

Commitment to Equal Opportunity

Coinbase is proud to be an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law.  For US applicants, you may view the Employee Rights and the Know Your Rights notices by clicking on their corresponding links. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law. 

Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodations[at]coinbase.com to let us know the nature of your request and your contact information.   For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here).

Global Data Privacy Notice for Job Candidates and Applicants

Depending on your location, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required. For US applicants only, by submitting your application you are agreeing to arbitration of disputes as outlined here.    

AI Disclosure

For select roles, Coinbase is piloting an AI tool based on machine learning technologies to conduct initial screening interviews to qualified applicants. The tool simulates realistic interview scenarios and engages in dynamic conversation. A human recruiter will review your interview responses, provided in the form of a voice recording and/or transcript, to assess them against the qualifications and characteristics outlined in the job description.

For select roles, Coinbase is also piloting an AI interview intelligence platform to transcribe and summarize interview notes, allowing our interviewers to fully focus on you as the candidate.

The above pilots are for testing purposes and Coinbase will not use AI to make decisions impacting employment . To request a reasonable accommodation due to disability, please contact accommodations[at]coinbase.com