Consumer Marketing Manager, APAC

About the role

Meta is looking for an experienced Marketing professional to join our Consumer Marketing team in APAC. This is a full-time position that sits within the International Marketing (IM) organization at Meta that focuses on accelerating company results by unlocking the full potential of markets outside North America. We deliver these results by activating local experiences at a global scale, leveraging our expertise across business, consumer, and creator audiences.This role will be responsible for leading the strategic development and execution of marketing initiatives that support and build our brand and reputation amongst consumers across a variety of channels.This is a highly cross-functional role working in close collaboration with key regional and global cross-functional teams, including the Product, Policy, Marketing Insights & Analytics, Media, Creator and Business Marketing teams, as well as Creative and Media Agencies. You will be expected to apply analytical rigor, nuanced understanding of consumer insights, along with the right mix of brand and product proof-points to develop effective marketing campaigns that deliver on stated goals. You will also be expected to foster the utilization of emerging technologies to further increase impact, scale, and time to market.

Consumer Marketing Manager, APAC Responsibilities:

Develop end-to-end strategies and drive execution to achieve consumer marketing goals, with emphasis on driving consumer sentiment and behavior
Define and manage comprehensive outbound marketing strategy and planning including audience identification, market sizing, media and communications plan, roll-out strategy, and integration with communications
Closely collaborate with cross-functional stakeholders to deliver high-quality marketing campaigns and programs that integrate tightly with Creator, Business, and Product Marketing teams
Partner with our Media, Insights and Analytics partners to build frameworks for testing across the marketing funnel and across channels to drive consumer perception and engagement
Work closely with brand strategy, creative, and media teams to bring strategy to life through quality creative development & deployment
Ensure the right level of alignment, consistency and flexibility in approach across regional and global teams, with the goal of scaling impact while meeting market-specific needs

Minimum Qualifications:

12+ years of consumer-facing marketing experience at Consumer Tech/Product companies
Demonstrated experience developing and executing insight-based data-informed integrated marketing campaigns that drove quantitative results at local and/or global levels
Highly collaborative and adept at influencing cross-functional teams effectively, internally as well as at external partners and agencies
Proven experience working effectively in a dynamic, iterative environment and demonstrated flexibility between high-level strategic thinking and detail-oriented project management and execution
Proven track record communicating, presenting, and successfully influencing internal & external stakeholders
Bachelor's Degree in Business, Marketing or Related discipline

Preferred Qualifications:

MBA from an accredited university
Experience working internationally on global brands
Professional working fluency in multiple local languages to ensure our communication correctly delivers the intended message

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

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