Senior Associate

This job is provided by apna.co Job Title: Senior Associate – BTL Partner Onboarding

Company: Urban Company

Location: Mumbai

Department: Partner Acquisition

Employment Type: Full-time

Job SummaryWe are looking for a dynamic and result-driven Senior Associate to lead Below-The-Line (BTL) partner onboarding initiatives at Urban Company. The role involves managing a team of Business Development Associates (BDAs), driving partner acquisition through field activities, and ensuring efficient execution of onboarding strategies.

Key ResponsibilitiesManage and lead a team of 10+ Business Development Associates (BDAs)

Conduct daily stand-up meetings to review progress, align on goals, and resolve challenges

Assign daily/weekly/monthly targets to BDAs and track performance

Identify and allocate target areas for BDAs to conduct partner search and onboarding activities

Develop and refine effective sales pitches and onboarding strategies for BDAs

Monitor field activities and provide real-time guidance and support

Organize and execute BTL activities such as events, campaigns, and field drives to generate leads

Ensure smooth onboarding of partners and maintain quality standards

Analyze performance metrics and optimize strategies for better conversion rates

Coordinate with internal teams for seamless onboarding and partner experience

Required QualificationsBachelor’s degree in Business, Marketing, or a related field

6 months to 1 year years of experience in field sales, BTL marketing, or partner acquisition

Experience in team handling and field operations

Strong leadership and communication skills

Ability to work in a target-driven, high-pressure environment

Preferred QualificationsExperience In Marketplace Platforms Or Service-based Industries Strong understanding of local market dynamics

Prior experience in managing onboarding funnels and conversion tracking

Key CompetenciesTeam management and leadership

Target orientation and execution excellence

Problem-solving and decision-making

Strong interpersonal and communication skills

Adaptability and ownership mindset

Performance MetricsNumber of partners onboarded

Team target achievement rate

Conversion rate from lead to onboarding

Efficiency of BTL campaigns and events

Team productivity and engagement

Compensation & BenefitsSalary: ₹40,000 – ₹50,000 per month

Company-provided laptop

Medical insurance coverage

Provident Fund (PF) benefits

Learning and growth opportunities