Integrated Marketing Lead, Global Affairs, Legal and Policy

Company Description LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

This role can be based in San Francisco, Mountain View or New York.

We’re looking for an Integrated Marketing Lead to be the primary marketing partner to the Chief Global Affairs & Legal Officer and our global Policy teams, leading our efforts to advance LinkedIn’s policy objectives. As part of Global Impact Marketing (leading integrated marketing across Social Impact, LinkedIn for Nonprofits, the Economic Graph, Sustainability, and Policy), you will set and deliver a global integrated marketing and thought leadership strategy that:

• Builds trust and strengthens LinkedIn’s reputation as a trusted, credible source on AI, the future of work, and the global economy
• Deepens LinkedIn’s influence with policymakers and global institutions through strategic, coordinated engagement
• Advances our leadership in responsible technology and workforce transformation, backed by clear narratives, data, and proof points

You’re a strategic storyteller and strong operator who can translate complex policy, legal, and data-rich topics into clear narratives and integrated campaigns. You bring experience building executive thought leadership and engaging global stakeholders, and you’re comfortable partnering with senior leaders across regions, especially in high-visibility moments.

Responsibilities:

• Own the end-to-end integrated marketing strategy for Global Affairs, Legal, and Policy, translating complex topics and LinkedIn data into clear narratives, activation plans, and content portfolios.
• Develop stakeholder marketing plans that increase LinkedIn’s relevance with policymakers and global institutions across the US, EMEA, and APAC, including forum strategy, messaging, and targeted activations.
• Lead integrated programs that position LinkedIn as a trusted, nonpartisan voice on AI, skills, and the global economy, bringing insights to life through reports, executive briefings, media moments, and partner ecosystems.
• Plan and deliver integrated marketing programs across owned, earned, and event channels, aligning messaging, content, executive prep, and amplification with Communications, Public Policy, and Marketing Centers of Excellence (CoEs).
• Own marquee stakeholder moments (e.g., Davos) from strategy to execution, ensuring a cohesive narrative and coordinated activation across events, media, and partner engagements with Brand, Comms, Policy, and Regional Marketing.
• Define success metrics and measurement frameworks (KPIs, reporting, and insights) that connect programs to reputation and influence outcomes, then use learnings to optimize plans and executive priorities.

Qualifications Basic Qualifications:

• 8+ years of experience in integrated marketing, corporate marketing, brand, communications, or related roles, with ownership of end‑to‑end global or multi‑regional programs
• 5+ years of experience driving global marketing initiatives, global affairs and policy marketing focus preferred

Preferred Qualifications:

• Marketing experience in regulated or high-scrutiny areas such as technology policy, economics, trust and safety, or responsible AI.
• Experience building marketing programs for institutional audiences (e.g., policymakers, regulators, NGOs, multilaterals, or industry associations).
• Experience planning content and integrated launches (e.g., research reports, insights narratives, executive content, and global events) with clear channel and amplification plans.
• Experience partnering cross-functionally and globally (e.g., Comms, Policy, Legal, Brand, and regional teams) with confidence working through complex stakeholder input.
• Working knowledge of the global policy and economic landscape shaping AI, the future of work, and digital trust.
• Experience in mission-driven marketing, corporate reputation, or issues-based communications.
• Comfortable operating with ambiguity and senior stakeholders, with a bias for action and strong marketing judgment.
• Excellent communicator (written and verbal) with strong judgment, audience empathy, and the ability to simplify complex topics.
• Proven experience building executive thought leadership, including messaging, narrative development, and speaking/content support for high-visibility moments.
• Strong program management, with the ability to run multiple campaigns and stakeholder workstreams in parallel and deliver on tight timelines.
• Experience supporting senior executives or C-suite leaders in high-visibility external positioning
• Additional language proficiency (e.g., French or German) is a plus.

Suggested Skills:

• Integrated marketing
• Stakeholder-focus marketing programs
• Written & Verbal communication
• Translating complex data
• Program planning & execution

LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $149,000 to $233,000.

Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits. Additional Information Equal Opportunity Statement We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

San Francisco Fair Chance Ordinance Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate\-portal.