Manager, B2B Marketing

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title And Summary Manager, B2B Marketing

Overview The Integrated Marketing & Communications (IMC) team in UK & Ireland (UK&I) is looking for a Marketing Manager to focus on B2B and B2B2C working with partners including issuers, merchants, acquirers and financial institutions to continue delivering on our brand and business strategy in the UK&I. The ideal candidate is passionate about delivering value to customers through consumer-centric marketing programmes. The successful candidate will work hand-in-hand with account teams, product, marketing and agency colleagues, and the wider business, to identify opportunities to create marketing solutions for customers, leveraging Mastercard’s assets and platforms, that support UK&I business objectives.

• Develop marketing strategies for assigned customers to drive customer and Mastercard priorities including increasing Mastercard share of wallet and priceless attribution, aligned to our brand and sponsorship strategy.
• Point person within UK&I IMC for assigned customers and account teams, collaborating with the wider IMC team and agencies to co create strategies to meet customer needs.
• Identify opportunities to integrate brand messaging, sponsorships, priceless technologies and bespoke Priceless content with assigned customers.
• Support planning and generation of leads and business wins for Mastercard products and services, identifying opportunities to leverage marketing assets and deliver marketing programmes through Mastercard Marketing Services.
• Guide development of presentations and materials to respond to customer introductions, pitches and RFPs.
• Measure past campaign performance and success, including developing desired specifications for campaign performance measurement and evaluation
• Monitor and adjust budgets for own projects to ensure that all campaigns, programs, and activities are within allocated budget.
• Accurate, timely reporting of assigned marketing activity, tracking performance against KPIs and evidencing contribution to business growth and revenues.
• Manage day‑to‑day agency resource across assigned campaigns and projects, ensuring effective briefing, delivery and prioritisation.

Experience

• Preferred experience in marketing for a Financial Services company
• Demonstrated experience and success in delivering local B2B and B2B2C marketing programmes
• Strategic thinker with experience in building and executing multi-year marketing plans and measuring programs to assess success and recommend changes
• Relationship management experience to build and nurture customer relationships
• Stakeholder management to manage campaign delivery across customers, property owners and internal and agency teams.
• Confident presenting to external customers and internal audiences
• Project management skills to manage end-to-end campaigns
• Experience delivering and assessing creative content across channels
• Attention to detail for reviewing creative and promotional legals
• Organisational skills to manage multiple campaigns simultaneously
• Experience supporting sales enablement and marketing efforts for B2B audiences by developing pitches and participating in Request for Proposals (RFPs)
• Strong experience in customer presentations and managing external relationships
• Adept at problem-solving, self-motivated, intellectually curious and analytical

Corporate Security Responsibility All Activities Involving Access To Mastercard Assets, Information, And Networks Comes With An Inherent Risk To The Organization And, Therefore, It Is Expected That Every Person Working For, Or On Behalf Of, Mastercard Is Responsible For Information Security And Must:

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.