Product Marketing (B2C Digital Products)

We are looking for a dynamic Assistant Product Marketing Manager with a passion for mobile apps and B2C products. This role will play a key part in product ideation, go-to-market strategy, and growth, driving the success of our digital products from launch to scale.

Role & Responsibilities

Product Ideation & Market Research

• Collaborate with cross-functional teams to ideate new mobile app products
• Conduct market research and trend analysis to identify opportunities
• Perform competitor analysis to define positioning and differentiation

Go-to-Market (GTM) Strategy

• Develop and execute end-to-end GTM strategies for product launches
• Align marketing initiatives with product features and user value propositions
• Drive successful product launches and adoption

User Lifecycle & Growth

• Own strategies across the user lifecycle – acquisition, engagement, and retention
• Use data-driven insights to improve user experience and performance
• Drive growth initiatives to scale user base and engagement

Performance Marketing & Optimization

• Plan and execute A/B testing to optimize campaigns and KPIs
• Implement App Store Optimization (ASO) strategies to improve discoverability
• Continuously track and improve campaign performance and conversions

Stakeholder Management

• Work closely with Product, Design, Sales, and Growth teams
• Collaborate with external partners and vendors for execution
• Ensure alignment across teams for successful product delivery and marketing impact

Ideal Candidate

• 2+ years of experience in product marketing for digital/B2C products
• Hands-on experience in pre-launch and post-launch marketing (GTM, positioning, user research)
• Experience in launching or scaling mobile apps (preferably iOS)
• Strong understanding of user lifecycle, growth metrics, and app marketing
• Excellent analytical, strategic, and communication skills

Preferred Background

• Experience in B2C tech product companies (Fintech, EdTech, AdTech, TravelTech, etc.)
• Candidates from pure e-commerce or service-led platforms will not be considered

Important Notes

• Maximum 5 years of total experience
• Minimum 2 years stability per role preferred

Why Join?

• Work on high-impact mobile products
• Opportunity to drive end-to-end product marketing and growth
• Collaborative, fast-paced and learning-driven environment

Perks & Benefits

• Flexible work hours & leave policies
• Insurance coverage for you and your family
• Maternity/Paternity benefits & adoption support
• Interest-free loans & salary advance
• Team off-sites, celebrations & concierge services
• Fully equipped gym & education sponsorship programs