Software Engineer Frontend - E5 (SDE4 Equivalent)

Who are we?

Whatfix is an AI platform advancing the “userization” of enterprise applications, empowering companies to maximize the ROI of their digital investments. Technology needs adoption. It’s no different for AI. As AI reshapes roles, workflows, and human-machine interactions, it also introduces new layers of complexity and user friction. This is where Whatfix plays a pivotal role. A decade old DNA of empowering people to succeed with technology and not replacing them. We call this philosophy Userization : the belief that technology must adapt to the user, not the other way around.

At the heart of userization philosophy is ScreenSense , our proprietary AI engine, which continuously interprets both the context of what users are doing in an application or an AI tool and the intent behind their actions. By combining these signals, Whatfix delivers real-time guidance, nudges, knowledge, and automation directly in the flow of work.

This intelligence powers our entire product suite.

• Digital Adoption helps users get productive faster.
• Product Analytics uncovers friction and closes adoption gaps.
• Mirror allows employees to train in safe, simulated environments.

These are embedded with Whatfix AI Agents which supercharge creation, insights, and user guidance.

Our upcoming AI-first products are already creating a buzz in the market.

• Seek is an AI-native assistant that not only knows your business context but can also act across applications to get work done on your behalf.
• Whatfix Mirror 2.0 is the world’s only System plus Role simulation with a complete assessment to lead the Gen AI simulation category.

Together, these products reflect Whatfix’s commitment to building enterprise-ready AI teammates that maximize productivity and ROI. It gives users a unified, intelligent way to find answers across systems, apps, and knowledge silos and helps anyone looking to deliver fast and contextual answers.

Whatfix is bridging the gap between rapid technological change and human enablement—ensuring AI is not only embedded but also usable, trusted, and outcome-driven for every employee.

At Whatfix, we’re not just making software easier—we’re making AI work for people.

The company has seven offices across the US, India, UK, Germany, Singapore, and Australia and a presence across 40+ countries.

Customers : 700+ enterprise customers, including 80+ Fortune 500 companies such as Shell, Schneider Electric, and UPS Supply Chain Solutions.

Investors: A total of ~$270 million USD has been raised as yet. Most recently Series E round of $125 Million USD led by Warburg Pincus, with participation from existing investor SoftBank Vision Fund 2. Other investors include Cisco Investments, Eight Roads Ventures (A division of Fidelity Investments), Dragoneer, Peak XV Partners, and Stellaris Venture Partners.

Whatfix’s leadership is consistently recognized across top industry analysts and business rankings:

• Won the 2025

AI Breakthrough Award

for the Overall AI-based Analytics Solution of the Year

• Only DAP to be recognized as a “Leader” across various DAP reports for the past 5+ years by leading analyst firms like Gartner, Forrester, IDC, and Everest Group.
• With over 45% YoY sustainable annual recurring revenue (ARR) growth, Whatfix is among the “Top 50 Indian Software Companies” as per G2 Best Software Awards.
• Named a Gartner Customers’ Choice for DAP for the second year in a row (2024 and 2025)—the only vendor in the market to earn this distinction consecutively.
• We also boast a star rating of 4.6 on G2 Crowd, 4.5 on Gartner Peer Insights, and a super-high CSAT of 99.8%
• Stevie

Award winner in the category (Bronze): Customer Service Department of the Year – Computer Software - 100 or More Employees.

• Winner of the ISG Paragon

Innovation Award in partnership with Sophos (customer) for the EMEA region and finalist in the Transformation Award category.

• RemoteTech Breakthrough Awards

winner for “Software Asset Management Solution of the Year”

These recognitions are matched by business performance:

• Highest-Ranking DAP on 2023 Deloitte Technology Fast 500™ North America for Fifth Consecutive Year
• Listed on the Financial Times & Statista's High-Growth Companies Asia-Pacific 2025 list.
• Won the Silver for Stevie's Employer of the Year 2023 – Computer Software category and also recognized as Great Place to Work 2022-2023
• Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal

Roles and Responsibilities

• Independently design, develop, test, and ship frontend features using React and modern web technologies.
• Own task breakdown from product stories, ensuring that each task is well-scoped and deliverable within 5 days.
• Write clean, maintainable, and well-documented code that meets internal quality standards and is easy for others to understand.
• Build highly performant, scalable, and responsive user interfaces with a strong focus on usability and accessibility.
• Implement and maintain effective monitoring and alerting for frontend components in production.
• Actively contribute to sprint demos, design discussions, and retrospectives.
• Participate in code reviews to ensure high quality and consistency in the codebase.
• Align with other teams when working on shared code or integrating cross-functional features.
• Collaborate with backend engineers to ensure seamless integration between frontend and backend systems.
• Leverage generative AI to increase development efficiency and maintain high velocity in deliverables.

Requirements

• 5–10 years of professional experience in frontend development, preferably in product-led internet companies or startups.
• Experience writing clean JavaScript including experience with modern frameworks (Javascript/React) and debugging tools (Chrome Dev Tools, etc).
• In-depth understanding of cross-browser compatibility and solutions
• Strong debugging and troubleshooting skills.
• Hands-on experience with the React ecosystem including React Router, Styled Components, SSR, Context API, and Hooks.
• Proficiency with state management tools like Redux or MobX.
• Ability to independently own and deliver frontend features end to end — from design to monitoring in production.
• Exposure to or active use of generative AI tools for code generation or optimization is preferred.
• Strong understanding of design principles, system performance, and frontend architecture
• Excellent communication skills and the ability to collaborate effectively across teams.
• Fast learner, proactive problem solver, and a team player with a strong focus on quality and user experience.

Good to Have

• Webpack build tool with module federation & Micro front-end architecture experience
• Proven experience working in a fast-paced environment, preferably for internet companies, products, or startups
• Strong grasp of design principles and their practical application
• Eager to learn and thrive in a collaborative team environment
• Experience building scalable web applications using Java and Spring, or familiarity with microservices architecture is a strong plus

Why Join Us?

• Be part of a fast-growing team driving critical backend infrastructure for Whatfix products.
• Opportunity to work on modern technology stacks and contribute to systems at scale.
• Transparent growth path with clear expectations and regular reviews.
• Flexible work environment with high ownership and impactful challenges.

Perks & Benefits (India)

• Best-in-class medical insurance coverage
• Free lunch & dinner buffet
• Doorstep cab drop facility
• Education sponsorship
• Internal job transfer & global mobility programs
• Scope to represent Whatfix at global events
• We also provide uncapped incentives, bonus plans and opportunities to employees (especially those in GTM teams) to travel to meet our global customers.

Note:

• We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast and scale Fast; No Hierarchies for Communication; Deep Dive and innovate; Trust, Do it as you own it;
• We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status
• At Whatfix, we deeply value collaboration, innovation, and human connection . We believe that being together in the office five days a week fosters open communication , strengthens our sense of community, and accelerates innovation—ultimately helping us achieve our goals more effectively. At the same time, we recognize the importance of flexibility in balancing personal and professional priorities. To support this, we offer the option to work from home up to two days per month .
• In any situation that requires additional flexibility, we’re open to considering exceptions on a case-by-case basis to ensure you’re supported in managing both work and life seamlessly.