About Yulu
Yulu is India’s largest shared electric mobility-as-a-service company. Yulu’s mission is to reduce traffic congestion and air pollution by running smart, shared, and small-sized electric vehicles. A mission-driven & seasoned founding team leads Yulu and has won several prestigious awards for its impact and innovation. Yulu is currently enabling daily commuters for short-distance movements and helping gig workers deliver goods for the last mile with its eco-friendly rides at pocket-friendly prices, thereby reducing its carbon footprint.
Yulu is excited to welcome people with high integrity, commitment, the ability to collaborate and take ownership, high curiosity, and an appetite for taking intelligent risks. If our mission brings a spark into your eyes and if you’d like to join a passionate team that’s committed to transforming how people commute, work, and explore their cities, come, join the #Unstoppable Yulu tribe!
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Role Summary
This is a business ownership role where analysis is a means to action. You will be expected to go beyond insights and use data to identify opportunities, make decisions, and execute initiatives that directly impact user retention and growth.
We are looking for a strong analytical thinker who wants to work closer to the business — someone who enjoys understanding customer behaviour, designing experiments, and owning outcomes end-to-end. This role sits at the intersection of data, customer experience, product, and growth execution.
You will build cohorts and analyse why users of each cohort come, why they stay or churn, and what drives repeat usage — and then act on those insights by building lifecycle journeys, running experiments, and improving how users experience Yulu.
This role is ideal for a Business Analyst who wants to evolve into a Growth / CRM / Retention role with real ownership and measurable impact.
Key Responsibilities
1. Retention & Lifecycle Ownership (Core)
2. Data Analysis & Tool-Led Insights (Core)
3. Experimentation & Scaled Execution (Core)
4. Acquisition & Call Centre Ownership (Adjacency)
What We’re Looking For
Must-Haves
Good to Haves
Why This Role Is Special
In this role, you will:
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