Global Brand Activation Manager
Department:
Global Brand Marketing
Reports to:
Director, Global Brand Campaign Strategy
Location:
San Diego, CA (Hybrid)
Level:
Manager
Role Overview
As the Global Brand Activation Manager, you will play a key role in bringing Resmed’s brand strategy to life across markets, initiatives, and moments that matter. Sitting within the Global Brand Marketing team, this role is responsible for ensuring the Resmed brand shows up consistently, effectively, and with impact across global campaigns, strategic initiatives, and in-market activations.
This role goes beyond campaign execution alone. You will support the activation of the brand across priority programs, business initiatives, and storytelling moments, working closely with cross-functional partners to translate strategy and creative direction into practical, high-quality execution.
You will partner closely with Creative, Corporate Comms, Audience Marketing, Social, Paid Media, and regional marketing teams to deliver toolkits, assets, playbooks, and activation frameworks that enable markets to activate the brand with confidence and consistency.
This role is ideal for someone with strong brand activation, campaign management, and operational leadership skills, who brings a strategic mindset but thrives in execution.
Key Responsibilities
Global Brand Activation & Execution
- Lead the execution and activation of global brand initiatives, including campaigns, flagship moments, and priority brand programs.
- Support the rollout of creative toolkits, global playbooks, and activation frameworks that enable consistent brand expression across markets.
- Drive workflows from brief through delivery, coordinating across creative, content, media, and communications teams.
- Own timelines, asset delivery schedules, and stakeholder alignment to ensure smooth and timely activation.
- Serve as the day-to-day operational lead for in-flight brand activations, proactively identifying risks, managing dependencies, and resolving issues.
- Partner with Digital, Insights, and Analytics teams to define success metrics for brand activations, ensuring measurement and reporting frameworks are in place.
- Monitor performance against activation goals, surface insights to cross-functional partners, and support optimisation recommendations for future planning.
Global to Local Enablement
- Partner with regional teams to understand market needs and ensure global brand initiatives are relevant, adaptable, and deployable across local contexts.
- Facilitate onboarding sessions, activation walk-throughs, and enablement moments to prepare markets for execution.
- Lead structured feedback loops with regions, capturing insights, best practices, and activation examples to inform continuous improvement.
- Manage relationships with vendors and agencies supporting brand activation, ensuring high-quality delivery of assets, frameworks, and supporting materials.
- Oversee project budgets and timelines, coordinating closely with internal partners to manage dependencies, approvals, and delivery milestones.
Brand Activation Support
- Translate strategic brand narratives and creative ideas into actionable activation plans that support real-world implementation.
- Ensure activations ladder up to the brand positioning, messaging architecture, and creative platform.
- Partner with audience, social, and paid media teams to ensure cohesive and connected execution across channels.
- Coordinate asset creation, versioning, and approvals, including briefing creative teams and collaborating with content producers.
Cross-Functional Collaboration
- Work closely with Creative, Audience Marketing, Corporate Comms, and Social teams to ensure integrated brand execution across the full campaign ecosystem.
- Support the Director of Global Brand Campaign Strategy in shaping the overarching campaign architecture and calendar.
- Connect with Insights & Analytics to monitor performance and apply learnings to future campaign planning.
Campaign Governance & Quality
- Ensure all brand activations adhere to brand standards, tone of voice, and creative direction.
- Maintain documentation including activation frameworks, guidelines, and asset management systems.
- Support post-activation reviews and retrospectives, summarising learnings and actionable recommendations.
- Track key KPIs, market insights, and performance signals to inform governance and ongoing brand consistency.
- Monitor competitive brand activity, category benchmarks, and cultural trends that may influence activation strategies.
- Partner with market insights teams to ensure brand activations are grounded in audience, competitive, and cultural intelligence.
Required
Qualifications & Experience
- 5–7 years of experience in brand marketing, integrated campaigns, or brand activation roles, ideally in a global or matrixed environment.
- Proven experience managing creative production, campaign workflows, timelines, and stakeholder alignment.
- Strong project management skills with the ability to juggle multiple initiatives simultaneously.
- Experience collaborating with creative teams and agencies, with an ability to give clear direction and actionable feedback.
- Excellent communication and relationship building skills, especially in cross-functional and cross-regional environments.
- Highly organized, detail-oriented, proactive, and comfortable navigating ambiguity.
Preferred
- Experience in healthcare, wellness, technology, or regulated industries.
- Familiarity with global-to-local campaign deployment and localization processes.
- Understanding of brand systems, messaging architecture, and creative platforms.
Core Competencies
- Brand Activation Excellence – Brings brand strategy to life through high-quality, consistent execution.
- Cross-Functional Leadership – Works effectively across creative, media, comms, and regional teams.
- Operational Rigor – Brings structure and clarity to complex projects and campaign workflows.
- Creative Interpretation – Translates strategy and creative ideas into practical activation requirements.
- Adaptability – Navigates changing priorities and maintains momentum.
Why This Role Matters
- You’ll help ensure the Resmed brand shows up consistently and powerfully across markets, initiatives, and moments.
- You will operationalize our global brand strategy and help strengthen Resmed’s presence across the world.
- You’ll play a key role in strengthening Resmed’s brand presence beyond campaigns alone.
Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!
