Overview
Come join the Mailchimp Paid Media Marketing Data Science team as a Senior Data Scientist. You will be joining a team that is responsible for driving marketing decisions through data-backed insights, bringing in new customers via paid marketing channels. As a paid media marketing data scientist, you will drive a deeper understanding of marketing campaign performance, help identify areas of opportunity within marketing channels, and inform marketing strategy through advanced analytics and data science tools.
Responsibilities
Build and execute marketing measurement and learning plans for Mailchimp paid media campaigns and growth initiatives
Deploy measurement models to drive insights and business intelligence for the paid media and broader Mailchimp marketing teams
Own E2E data exploration including ETL, hypothesis formation, analysis, and readout
Leverage GenAI and dashboarding tools to create recurring views of paid media performance for marketing partners
Execute and manage a portfolio of paid media experiments to drive channel innovation and customer acquisition
Give guidance to business leaders by driving the POV around campaign performance relative to business objectives, marketing goals, and financial forecasts; clearly calling out drivers of strength and areas of opportunity
Qualifications
4+ years of experience delivering data and analytics solutions and roadmaps for marketing organizations
Fundamental understanding of SAAS-based product marketing strategy, corporate strategy, corporate finance
Domain knowledge of paid media channels, media data, and marketing technology stacks strongly preferred
Experience with incremental marketing measurement models, experimentation, and causal inference with paid media applications
Strong data storytelling and executive communication skills
Advanced degree in a quantitative field or business/economics
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: