Associate Director - Digital Marketing

The CoinDCX Journey: Building the Future of Finance At CoinDCX, our mission is clear - to make crypto and blockchain accessible to every Indian and enable them to participate in the future of finance.

As India’s first crypto unicorn valued at $2.45B, we are reshaping the financial ecosystem by building safe, transparent, and scalable products that power adoption at scale.

We believe that change starts together. It begins with bold ideas, relentless execution and people who want to build what’s next.

If you’re driven by purpose and thrive in environments where your work defines the next chapter of an industry, you’ll feel right at home here.

About The Role This isn’t a typical Associate Director - Digital Marketing role.

You will work on initiatives that genuinely transform how finance works in India, a type of work few roles offer.

We are looking for a high-ownership, data-driven Associate individual to lead performance marketing and elevate CoinDCX’s digital brand presence. This role sits at the intersection of user acquisition, paid growth, experimentation, and full-funnel optimisation.

You will work closely with Product, Growth, Brand, Insights, Creative and Analytics to drive sustainable, high-quality growth across all digital touchpoints and shape the next phase of CoinDCX’s growth engine with strong governance, efficiency, and breakthrough digital storytelling.

What You’ll Do Performance & Growth

• Own and scale paid acquisition across SAN channels (Google, Meta, Apple), programmatic, affiliates, OEM/App-store and emerging platforms
• Drive full-funnel optimisation: impression → click → install → activation → first trade → repeat engagement
• Build and manage rigorous experimentation frameworks (audience, creatives, landing pages, bidding, funnel drops)
• Partner with Analytics to develop MMM/MTA insights, channel mix models, LTV/CAC tracking and incrementality tests
• Create monthly/quarterly performance plans with CAC, ROI, payback and contribution margin ownership
• Manage automation levers to maximise ROAS at scale

Data, Measurement & Governance

• Ensure hygiene across pixels, events, tagging, MMP (Appsflyer, Branch) integrations, and compliance
• Build reliable attribution foundations and measurement systems

Digital Brand & Content

• Drive high-performing content and creative briefs for performance, social and upper-funnel campaigns
• Partner with Brand & Creative to build culturally relevant, digital-first ideas that drive business outcomes

You’ll Excel in This Role If You have

• 8+ years in digital marketing with deep expertise in paid performance
• Demonstrated ability to scale acquisition engines in high-growth consumer tech, fintech, or e-commerce
• Strong analytical toolkit - dashboards, SQL basics, attribution, cohorting, LTV modelling
• Ability to work with creative teams to produce thumb-stopping content and social assets
• Experience handling large media budgets with outcome-driven accountability
• Familiarity with crypto/fintech and regulatory guardrails is a plus
• Excellent communication, stakeholder alignment, and structured problem-solving

You’ll Know You’re Winning When

• Consistent improvement in CAC and channel efficiency
• A predictable, defensible acquisition engine driven by experimentation rigour
• Stronger digital-brand presence driving both consideration and organic uplift
• Zero misses on tracking, governance and compliance
• High trust and seamless alignment with Product, Growth and Brand

Why This Role Matters & What’s In It For You This role will own and scale CoinDCX’s digital growth engine - driving performance, experimentation, and breakthrough digital storytelling. You’ll shape how millions discover, trust, and engage with Web3 by building a high-efficiency, high-impact acquisition and digital brand ecosystem.

Hiring Process Here’s what your journey with us looks like:

• Application Review – We assess for skills, alignment, and intent
• Recruiter Connect – A short conversation to understand you better
• Functional Round(s) – Deep dive into your approach, craft, and problem-solving
• Assignment / Simulation Round – A take-home task or live problem-solving exercise to understand how you think and execute in real scenarios
• Culture & Values Discussion – A conversation to understand our ways of working and how you thrive best
• Founder Conversation (Optional) – For certain roles and senior levels, you may meet our founders to explore strategic alignment and long-term fit

Where We Work We believe the best ideas emerge when people build together. Collaboration, speed and trust come alive when teams share the same space.

With this belief, we operate as a work-from-office organisation. This role is based out of our (Add Location) office, where energy, alignment and innovation move in real time.

Perks That Empower You We believe great people deserve great experiences.

• Design Your Own Benefits: Flexible perks to match your lifestyle
• Unlimited Wellness Leaves: Rest and recharge as you need
• Mental Wellness Support: Access to therapy and wellness resources
• Learning Sessions: Bi-weekly learning and growth opportunities

Ready to Build What’s Next? If you’re looking for a role that gives you direct access to high-stakes decisions, deep impact and a chance to build the future of finance, this is it.

Join CoinDCX and help us make crypto accessible to every Indian, together.