Senior Program Manager, Digital Marketing Optimization

Senior Program Manager, Digital Marketing Optimization

Note: This position is not eligible for Immigration Sponsorship at this time.

Fractal is a strategic AI partner to Fortune 500 companies with a vision to power every human decision in the enterprise. Fractal is building a world where individual choices, freedom, and diversity are the greatest assets. An ecosystem where human imagination is at the heart of every decision. Where no possibility is written off, only challenged to get better. We believe that a true Fractalite is the one who empowers imagination with intelligence. Fractal has been featured as a Great Place to Work by The Economic Times in partnership with the Great Place to Work® Institute and recognized as a ‘Cool Vendor’ and a ‘Vendor to Watch’ by Gartner.

Please visit Fractal | Intelligence for Imagination for more information about Fractal.

Summary:

We're looking for an experienced Senior Program Manager to drive the day-to-day execution of our A/B testing and optimization program. You will join our cross-functional Optimization team comprised of Data Scientists, Creatives, Developers, and Producers. You will own test intake, workflow coordination, stakeholder communication, and program documentation to ensure our experimentation pipeline runs with precision and velocity across the client’s marketing organization which includes Channel Digital, email marketing, social media, and paid media.

If you're passionate about bringing structure and rigor to a fast-moving, high-visibility optimization program, we encourage you to apply. We're building an incredible function and believe you'll find a highly energized environment where your operational expertise drives meaningful business impact.

KEY QUALIFICATIONS

• Proven experience managing complex, cross-functional programs in a fast-paced digital or marketing environment.
• Strong command of project and program management methodologies (Agile, Scrum, or similar sprint-based frameworks).
• Experience with project tracking and workflow tools such as Jira, Confluence, Asana, or equivalents.
• Excellent stakeholder communication skills with the ability to run effective syncs, produce clear status reports, and escalate risks proactively.
• Ability to manage multiple workstreams simultaneously across different stages of development without losing detail.
• Strong documentation instincts — able to produce intake forms, PRDs, decision logs, retrospectives, and living roadmaps.
• Comfortable operating autonomously in an ambiguous environment with senior visibility.
• Team player who enjoys collaborating across disciplines — data science, creative, engineering, and marketing.

Highly beneficial (but not required)

• Experience in a digital marketing or A/B testing environment.
• Familiarity with experimentation platforms such as Adobe Target or Optimizely.
• Experience working with or alongside data science and analytics teams.
• Prior agency or vendor-side experience supporting a large enterprise client.

DESCRIPTION

Core responsibilities cover three pillars:

TEST EXECUTION & WORKFLOW MANAGEMENT:

Own the end-to-end lifecycle of A/B test requests — from intake and prioritization through launch coordination and results documentation. Manage the test backlog using a structured prioritization framework (e.g. PIE scoring) and ensure tests move through the pipeline on schedule.

Partner with Data Scientists, Creatives, and Developers to align on test populations, KPIs, runtime requirements, and launch readiness. Serve as the connective tissue across workstreams to eliminate blockers and keep projects on track.

STAKEHOLDER COORDINATION & COMMUNICATION:

Run weekly stakeholder syncs, produce clear status reports, and maintain program dashboards that give client leadership real-time visibility into test velocity, backlog health, and results.

Manage escalation pathways for risks and blockers. Ensure the right people have the right information at the right time — from pod leads to senior stakeholder leadership.

PROGRAM OPERATIONS & DOCUMENTATION:

Maintain living program documentation including sprint plans, intake forms, roadmaps, decision logs, and retrospective outputs. Build and continuously improve operational systems that allow the program to scale toward 150+ tests annually.

Partner with Data Scientists and the broader Optimization team on process improvements, tooling enhancements, and knowledge management initiatives to increase program maturity over time.

EDUCATION & EXPERIENCE:

• Bachelor's degree in Business, Operations, Marketing, Communications, or a related field.
• PMP, CSM, or equivalent project management certification desirable.
• Minimum 8–12 years of relevant program or project management experience.

Pay:

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions, including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Fractal, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is: $120,000 - $200,000. In addition, you may be eligible for a discretionary bonus for the current performance period.

Benefits:

As a full-time employee of the company or as an hourly employee working more than 30 hours per week, you will be eligible to participate in the health, dental, vision, life insurance, and disability plans in accordance with the plan documents, which may be amended from time to time. You will be eligible for benefits on the first day of employment with the Company. In addition, you are eligible to participate in the Company 401(k) Plan after 30 days of employment, in accordance with the applicable plan terms. The Company provides for 11 paid holidays and 12 weeks of Parental Leave. We also follow a “free time” PTO policy, allowing you the flexibility to take the time needed for either sick time or vacation.

Fractal provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.