Omni Channel Media Planner (Contractor)

Omni Channel Media Planner - Palo Alto Networks [Contract]

Role Description

This role is a contract assignment at Palo Alto Networks. Contractors will not be employed by Palo Alto Networks but through our trusted staffing partners.

Your Role

We are seeking an Omni Channel Media Planner (Contractor) to support the orchestration and execution of integrated marketing campaigns within the US. Reporting to the VP of Integrated Programs & Activation, you will be responsible for taking high-level campaign frameworks and turning them into actionable media plans that drive demand and pipeline impact.

This role is ideal for a detail-oriented execution specialist who thrives in the "how" of marketing. You will ensure that our integrated programs are launched on time, managed with precision, and optimized for maximum performance across the digital ecosystem.

• Duration: 12 Months
• Location: London, Hybrid (3x Office)
• Experience: 5+ Years
• The ideal candidate will have valid work authorization to work within London. This position is not eligible for any visa sponsorship.

Your Impact

Campaign Orchestration & Trafficking

• Creative Coordination: Act as the primary liaison between the creative team and media agencies to ensure specs are met and assets (banners, videos, copy) are delivered on time for launch.
• Link & Tag Management: Generate and audit all tracking URLs (UTMs) to ensure data flows correctly into Salesforce and Adobe Analytics. Conduct daily audits of active campaigns to verify tracking pixels are firing and ads are appearing on correct placements.

Media Planning & Tactical Execution

• Flowchart Maintenance: Maintain and update the "Master Media Flowchart" to reflect shifting flight dates, budget reallocations, and creative rotations.
• Vendor & Platform Management: Manage daily check-ins with platform partners (LinkedIn, Google, Programmatic vendors) to review pacing and technical health.
• Audience Mapping: Build out specific account lists (ABM) and buying groups within platforms like LinkedIn Campaign Manager as defined by the integrated program strategy.

Performance Reporting & Optimization

• Reporting & Analysis: Pull and consolidate performance snapshots on key metrics (CTR, CPL, MQLs) to identify high-performing tactics and provide data-driven recommendations.
• A/B Test Management: Monitor live creative tests and provide "stop/go" recommendations based on which assets drive the best engagement with target buying groups.
• Optimization Logs: Maintain a running log of all campaign changes (bidding shifts, audience tweaks) to help the analytics team correlate performance shifts with specific actions.

Budget & Stakeholder Coordination

• Pacing & Reconciliation: Daily monitoring of spend across all channels to ensure the budget is utilized evenly. Review monthly media invoices against actual delivery to resolve billing discrepancies.
• Cross-Functional Communication: Provide regular status updates to Regional Marketing leads on current live campaigns and upcoming activations.

Your Experience

• Strategic Omni-Channel Architecture: 3-6years of experience designing and executing integrated B2B media plans across Paid Social (LinkedIn/Meta), Programmatic, and Content Syndication within the SaaS/Tech sector.
• Budgetary & Financial Rigor: Proven experience in managing "Master Media Flowcharts," monitoring daily spend pacing, and performing monthly invoice reconciliations to ensure 100% budget accuracy.
• Operational Rigor & Orchestration: Exceptional organizational skills to manage creative asset trafficking and complex campaign calendars across multiple stakeholders with a "zero-error" mindset.
• ABM Execution & List Management: Hands-on experience executing Account-Based Marketing (ABM) tactics, including the technical build-out of specific account lists and buying groups within LinkedIn Campaign Manager and other DSPs.
• Strong operational rigor: You are comfortable managing complex campaign calendars and coordinating multiple stakeholders in a fast-paced environment.
• Analytical Synthesis: The ability to interpret complex performance metrics ($CPL$, $CPM$, $ROAS$) and translate them into actionable "stop/go" optimization recommendations for non-technical stakeholders.
• Communication: Clear and concise communication skills, with the ability to manage project status updates effectively across a matrixed team.

The Team

Our team values clarity, outcome-oriented work, and a collaborative spirit. Together, we are building a scalable engine that turns integrated marketing into a competitive advantage for Palo Alto Networks.

Education

Bachelor’s degree or equivalent relevant work experience required.

Information about Palo Alto Networks

At Palo Alto Networks®, everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.

We have the vision of a world where each day is safer and more secure than the one before. These aren’t easy goals to accomplish — but we’re not here for easy. We’re here for better. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.