Director: In-app Events & Merchandising
Bangalore
Details
Core Areas
: Structured problem solving, strong stakeholder management, in-app merchandising & storefront ownership, analytics, deep user understanding, experimentation, and a strong execution mindset.
Qualification
- 7–10 years of relevant experience in Consumer Tech, or a combination of Tier-1 management consulting and Consumer Tech
- Bachelor’s degree or MBA from a Tier-1 institute
Our Story
Founded in 2021 by Aadit Palicha and Kaivalya Vohra, Zepto is on a mission to save you time —making every second count towards life's real joys. Our platform has revolutionised rapid commerce in India with cutting-edge technology and strategically optimised delivery hubs. Zepto offers an extensive range of 45,000+ products, from fresh groceries to electronics, beauty essentials, apparels, toys and more, delivering across 50+ cities in minutes.
Zepto Café extends our commitment to convenience, featuring a curated menu of over 200 fresh items.
What are Events?
Events are high-impact, time-bound growth levers designed around marquee festivals, seasonal moments, and platform-led sale constructs. They bring together assortment, pricing, inventory, marketing, and in-app experience to drive step-change in traffic, new user acquisition, conversion, and category growth.
What is In-App Merchandising?
In-app merchandising is shaping customer discovery within the app through strategic placement, storefront design, and impression allocation. It ensures the right products are surfaced to the right users at the right moments to maximise engagement, conversion, and revenue.
Your Role
We are seeking a dynamic leader with a strong growth and ownership mindset to lead the Central In-app Events & Merchandising team. This role is critical in enhancing customer experience and driving top-of-the-funnel traffic to grow categories and platform priorities through:
- Defining and executing the right in-app merchandising strategy
- Planning and executing events around marquee occasions and festivals (e.g., Diwali, Rakshabandhan), as well as creating inorganic events such as Black Friday Sale, Supersonic Sale, and category-led sale events
The ideal candidate brings deep experience in e-commerce growth and merchandising, a keen eye for detail, and the ability to navigate ambiguity while driving strong execution
Key Responsibilities:
Platform & Category Events’ Planning and Execution:
- Lead a large execution team to plan and deliver events and promotions that drive customer engagement and revenue
- Partner closely with category and planning teams to define the right assortment and inventory bets for the event calendar across core and delight assortments
- Govern timely availability of inventory well in advance of events
- Identify key event marketing hooks and define the right communication strategy in collaboration with Branding, Category, and Product teams
- Orchestrate the end-to-end customer experience across Homepage, Search, Recommendations, Cart, CRM, social media, event sunrise, and off-app campaigns
- Monitor and analyse event performance, extract insights, and drive continuous improvement
In-App Merchandising:
- Create and govern the impressions plan in coordination with central and category teams, ensuring consistent delivery
- Develop and execute in-app merchandising strategies to optimise product impressions, conversion, and revenue
- Curate and maintain engaging, visually compelling storefronts and product displays
- Collaborate with Design and Product teams to ensure a cohesive and differentiated visual identity across the platform
Traffic Generation through Off-App Initiatives:
- Develop and execute off-app marketing initiatives to drive traffic to the app and improve category visibility
- Partner with the central marketing team to leverage channels such as social media, CRM, and strategic partnerships.
What We’re Looking For
- Bachelor’s degree in Marketing, Business, or a related field
- 7–10 years of experience in high-impact roles, with at least 3+ years in e-commerce revenue, growth, or merchandising role
- A combination of top-tier consulting (MBBK) and Consumer Tech experience is a strong plus
- Proven success in building and executing large-scale merchandising and event strategies
- Strong analytical and problem-solving skills with a data-driven decision-making approach
- Excellent communication, collaboration, and stakeholder management skills
- Creative thinker with strong attention to detail and visual merchandising sensibilities
- Ability to thrive in a fast-paced environment and manage multiple priorities with high ownership
- Strong organisational and program management capabilities
- Proficiency with merchandising, experimentation, and analytics tools
Why Join Us?
- Zepto is on a blitzscaling path unlike any other startup today. Be the digital flagbearer for demand in this journey.