Product Manager II , Growth Activation

Ready to be pushed beyond what you think you’re capable of?

At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system.

To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems.

Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be.

While many roles at Coinbase are remote-first, we are not remote-only. In-person participation is required throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported.

Team/ Role Paragraph: The Acquisition & Activation team sits within the Consumer Growth organization and focuses on helping new users discover the core value of Coinbase as quickly and efficiently as possible, turning sign‑ups into activated, retained customers. We take a data‑driven, experimental approach to improving the user activation funnel from the moment a user lands on coinbase.com through signup, onboarding, and their first successful transaction. 

As a Product Manager I on Growth Activation, you will help shape and execute the roadmap for these core activation experiences, working with engineering, design, and data to increase activation rates, reduce time‑to‑first‑transaction, and lay the foundation for long‑term engagement.

What you’ll be doing (ie. job duties) :

 

• Support the strategy and roadmap for the New User Experience, User Lifecycle, Multi-Product Discovery, and New User Incentives to help new users seamlessly complete KYC, add a payment method, and begin to invest on Coinbase.
• Analyze activation funnels and dashboards to identify where new users drop off, size opportunities, and propose clear, experiment‑backed solutions.
• Write simple, clear product requirements and user stories, and partner with Engineering and Design to ship improvements to NUX flows, incentives, and related UX.
• Run A/B tests across the entire lifecycle of a user’s first 30 days – from onboarding to incentives – in partnership with Data Science and experimentation teams; interpret results and recommend follow‑ups.
• Collaborate with adjacent teams (Identity, Onboarding, Payments, Incentives, Growth Foundations) to ensure activation experiences are technically sound, cohesive, high quality, and consistent across platforms.
• Contribute to on‑call and operational excellence for Activation‑owned services (e.g., new user incentives, notifications, cross-product discovery), working with engineering partners to keep critical new‑user paths reliable.

What we look for in you (ie. job requirements):

• 3+ years of product management or closely related experience (e.g., growth, operations, program management, or analytics) in consumer products.
• Experience working on user funnels (signup, onboarding, or checkout), including using data to understand drop‑offs and measure impact of product changes.
• Comfort with experimentation and basic analytics (e.g., setting success metrics, reading A/B test results, partnering with Data Science or Analytics).
• Strong collaboration skills; you work well with Engineering, Design, and cross‑functional partners and can drive alignment on priorities and tradeoffs.
• Clear written and verbal communication; able to turn ambiguous problems into simple problem statements, PRDs, and next steps.
• Interest in crypto and financial products, with curiosity to learn quickly about our users and ecosystem.

Nice to haves:

• Prior experience in growth, activation, onboarding, or lifecycle roles focused on acquisition‑to‑activation or early retention.
• Familiarity with experimentation and lifecycle tooling (e.g., in‑app experimentation platforms, A/B testing tools, or CRM/notification systems).
• Experience working with incentives, referrals, or gamification programs for new users.
• Hands‑on experience as a crypto user (buying, earning, or on‑chain activity).

Position ID: P74192

Pay Transparency Notice: Depending on your work location, the target annual base salary for this position can range as detailed below. Total compensation may also include equity and bonus eligibility and benefits (including medical, dental, vision and 401(k)).

Annual base salary range (excluding equity and bonus):: $180,370 USD - $212,200 USD

Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying.

Commitment to Equal Opportunity

Coinbase is proud to be an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law.  For US applicants, you may view the Employee Rights and the Know Your Rights notices by clicking on their corresponding links. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law. 

Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodations[at]coinbase.com to let us know the nature of your request and your contact information.   For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here).

Global Data Privacy Notice for Job Candidates and Applicants

Depending on your location, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required. For US applicants only, by submitting your application you are agreeing to arbitration of disputes as outlined here.    

AI Disclosure

For select roles, Coinbase is piloting an AI tool based on machine learning technologies to conduct initial screening interviews to qualified applicants. The tool simulates realistic interview scenarios and engages in dynamic conversation. A human recruiter will review your interview responses, provided in the form of a voice recording and/or transcript, to assess them against the qualifications and characteristics outlined in the job description.

For select roles, Coinbase is also piloting an AI interview intelligence platform to transcribe and summarize interview notes, allowing our interviewers to fully focus on you as the candidate.

The above pilots are for testing purposes and Coinbase will not use AI to make decisions impacting employment . To request a reasonable accommodation due to disability, please contact accommodations[at]coinbase.com