Campaign Manager

Razorpay•Bengaluru, Karnataka, India

fulltime

Other

3+ years

Key Responsibilities

Campaign Planning & Onboarding

Own the end-to-end campaign setup process — from brief intake and media planning to creative specifications, trafficking, and go-live
Translate advertiser KPIs (ROAS, CPL, CTR, incremental lift) into campaign structures suited for Razorpay's Transaction Ads inventory and Audience Intelligence activations on Meta and Google
Coordinate with sales and advertiser teams to define targeting parameters, audience segments, budget pacing, and flight schedules
Ensure all campaigns are launched accurately and on time, with proper tracking and attribution in place

Campaign Execution & Optimization

Monitor live campaigns daily across Razorpay Media Network (in-transaction and post-transaction placements) and offsite channels (Meta, Google)
Proactively identify underperforming campaigns and implement optimizations across bids, creatives, audience segments, and pacing
Manage budget allocation across campaigns to maximize delivery and performance against KPIs
Work with the publisher operations team to troubleshoot delivery issues and ensure inventory health on 3P publisher platforms

Client Reporting & Insights

Build and deliver regular performance reports (weekly, mid-flight, end-of-campaign) with clear insights and recommendations
Present campaign results to advertiser POCs and agency teams, demonstrating ROI and identifying opportunities for upsell or renewed investment
Develop standardized reporting templates and dashboards that scale across the campaign portfolio

Audience Intelligence Campaign Management

Set up and manage transaction graph-based audience segments for activation on Meta and Google
Coordinate with the data and product teams on segment availability, refresh cycles, and match rate optimization
Support advertiser teams in interpreting audience performance data and refining segment strategies across campaign cycles

Cross-functional Collaboration

Partner with enterprise sales during the pre-sales phase to validate campaign feasibility, scope delivery timelines, and set realistic performance expectations
Work closely with product on feature gaps, delivery bugs, and tooling improvements that impact campaign operations
Coordinate with creative and agency partners to ensure ad assets meet platform specifications and quality standards
Feed structured performance insights back to the sales team for renewals, upsells, and new business pitches

Process & Operations

Maintain accurate campaign trackers, status dashboards, and pacing reports across the entire active portfolio
Document SOPs for campaign onboarding, optimization workflows, and reporting cadences
Flag risks proactively — budget overruns, delivery shortfalls, creative fatigue — and drive resolution before they impact client outcomes

Required Skills and Qualifications

Bachelor's degree in any discipline; quantitative or business backgrounds preferred
3–6 years of experience in campaign management, ad operations, or performance marketing — ideally at a DSP, ad network, publisher, or performance marketing agency
Hands-on experience managing campaigns on Meta Ads Manager and Google Ads (DV360 or Programmatic is a plus)
Strong analytical ability — comfortable working with campaign data in Excel/Sheets, pulling insights, and identifying optimization levers without hand-holding
Experience with audience-based targeting strategies (custom audiences, lookalikes, contextual, behavioral segments)
Familiarity with tracking and measurement frameworks — pixel setup, conversion events, UTM parameters, and attribution models
Excellent client-facing communication skills; able to present performance data clearly to marketing and agency stakeholders
High ownership mentality — able to manage 10-15 campaigns simultaneously while maintaining quality and SLA commitments
Prior exposure to retail media, commerce media, or fintech advertising is a strong plus
BFSI advertiser experience (banks, credit cards, insurance, fintech) is an advantage