Senior Manager - Retention Marketing

Nykaa•Mumbai, Maharashtra, India

fulltime

Marketing

5+ years

About the role

Role Overview :

As the SM/DGM – Retention Marketing , this leadership role is accountable for the profitable P&L growth of the D2C Website for Owned Beauty Brands. The Sr Manager is the central driver for customer retention and acquisition, overseeing the entire customer lifecycle management (CLM/CRM) strategy and optimizing the D2C platform.

Key Responsibilities :

I. Retention & Customer Lifecycle Management (CLM)

Cohort Strategy: Own and accurately track all cohort retention metrics across the user journey, translating data into actionable insights and strategic decisions.
Loyalty & Repeat: Design and spearhead initiatives focused on improving user retention, enhancing customer loyalty, and increasing repeat purchase frequency.
Performance Monitoring: Proactively identify and flag critical trends, risks, or high-potential opportunities to the relevant Business, Product, and Analytics teams.
CRM Execution: Define, execute, and continuously optimize end-to-end customer lifecycle campaigns across multiple channels, including Email, SMS, Push Notifications, and In-App messaging.
Personalization: Collaborate with Content and Product teams to ensure highly personalized messaging and offers are delivered across all customer segments, leveraging data for dynamic targeting and behavioral triggers.

II. Strategic Partnerships & Affiliates

Bank & Payments: Lead offer strategy, planning, and business development with all major banks and payment partners.
Relationship Management: Build and maintain long-term, strategic relationships with financial institutions to drive co-funded promotions and high-volume transaction-based growth.
Affiliate Ecosystem: Own the complete affiliate marketing ecosystem, managing key partners (e.g., CashKaro, Admitad) and payment platforms (e.g., PhonePe, Paytm, Cred).
3rd Party Growth: Build and leverage strategic Growth partnerships with external platforms, including food delivery apps, OTT services, and other E-commerce platforms.
Tracking & Accountability: Manage partnership calendars and budget controls, ensuring performance accountability is rigorously tracked through tools like AppsFlyer and Mixpanel.

III. Financial Planning & Performance

Marketing Spend Consolidation: Consolidate and maintain a comprehensive overview of marketing spend across all retention and affiliate channels.
ROI Analysis: Rigorously monitor campaign performance, tracking uplift and calculating Return on Investment (ROI) against all marketing expenditures.
Budget Management: Conduct monthly and quarterly budget reviews, driving strategic cost optimization initiatives across the Growth function.

Qualification, Experience & Skills Required:

MBA/PGDM in Marketing
5–8 years of experience in Retention Marketing, CRM, Affiliate/Partnerships, or Growth Marketing.
Deep understanding of user segmentation, marketing funnels, and lifecycle communication.
Experience working with Martech tools like Clevertap, MoEngage, Mixpanel, AppsFlyer, Google Analytics, etc.
Analytical mindset with strong proficiency in Excel and campaign performance analysis.
Excellent stakeholder management and project coordination abilities.

Similar Opportunities

About Nykaa

Visit Website