VP of Consumer Marketing, gt.school (Remote) - $200,000/year USD

You are not interested in managing campaigns. You want to drive growth.

Most senior marketing positions define success through impressions and activity metrics. This role defines success through enrollments. At gt.school, demand is already present. Families are searching for a credible, high-performance K–8 solution for gifted learners. Our AI-powered approach accelerates mastery and allows students to explore advanced topics and real-world competencies. The product delivers. The market is prepared.

What we require now is a marketing executive who can transform demand into scale.

You will control the complete enrollment engine for GT Anywhere and direct brand strategy across virtual, campus, and summer offerings. Your objective is clear: convert high-intent demand into 1,000 enrolled families while positioning gt.school as the trusted authority in gifted K–8 education.

There is no existing playbook. You will design the funnel, establish positioning, execute experimentation, and create a dependable execution system leveraging agencies, freelancers, and technology. You will function with autonomy and direct accountability for outcomes.

If you seek ownership of a concrete target and the authority to construct the system that delivers it, we should talk.

What You Will Be Doing

• Controlling the complete enrollment funnel for GT Anywhere with direct responsibility for enrollments, conversion rates, and CAC
• Architecting and executing continuous experimentation to discover and resolve high-impact conversion obstacles
• Developing the annual marketing strategy across virtual, campus, and summer programs, including positioning, target segments, channel mix, budget distribution, and measurable objectives
• Creating a high-velocity execution framework that delivers consistently through agencies, freelancers, and marketing platforms
• Collaborating directly with enrollment and school teams to transform family feedback into more precise messaging and higher-converting assets

What You Won’t Be Doing

• Executing awareness-only initiatives without enrollment accountability
• Serving as a request-taker for ad hoc marketing projects with uncertain ROI
• Waiting for slow approvals or large bureaucratic structures to move forward
• Optimizing for vanity metrics unconnected to enrolled families

VP Of Consumer Marketing Key Responsibilities Construct and manage a full-funnel growth engine that transforms existing demand into 1,000 enrolled families while establishing gt.school as the category-defining brand in gifted K–8 education.

Basic Requirements

• Bachelor's degree (BA or equivalent)
• 10+ years of experience controlling full-funnel marketing strategy and measurable results in startup, technology, or high-growth settings
• Demonstrated responsibility for hard conversion metrics such as enrollments, revenue, CAC, and conversion rates
• Strong funnel analytics proficiency with a history of diagnosing problems and prioritizing high-impact enhancements
• Experience establishing brand strategy, positioning, and messaging at a company level
• Proven capacity to develop and manage scalable execution systems using agencies, freelancers, and marketing technology
• Ability to work full-time (40 hours/week) in a remote role based in the United States

About Gt.school GT School is revolutionizing education with AI, expert coaching, and 50+ years of learning science. They blend cutting-edge tech with data-driven insights to unlock every student's full potential.

They're on a mission to disrupt the broken education system and unleash the true potential of gifted minds. Forget the one-size-fits-all approach that leaves brilliant students bored and disengaged.

This school has tossed the rulebook and created a modern learning environment powered by AI and guided by dedicated mentors. Their personalized approach accelerates learning - 2-6 times faster than traditional classrooms.

GT School students explore their passions, develop critical thinking skills, and learn to innovate.

Because that's where genius lies. GT School is where gifted minds turn potential into power. There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!

Working with us This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help\-and\-faqs for more details on this topic.

Crossover Job Code: LJ-5750-US-Seattle-VPofConsumerMa.003