About Lokal :
In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren't really using the internet meaningfully yet. We believed that if we started with local content in their own language, they'd come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.
This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising.
Today, Lokal is a house of focused apps, many products, one mission: To connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they've always deserved.
We now operate dozens of live apps across categories like:
- Edutainment & Skill Learning - practical skills and learning in regional languages (GyanTV)
- Matrimonial Matchmaking - hyperlocal, compatibility-first partner search (Lokal Matrimony)
- Agri Consulting - farmer-first advisory in local languages (AgriLokal)
- Local Jobs - blue- and grey-collar opportunities close to home (Lokal Jobs, Sahi Jobs)
- Social & Community - Place to find & post social updates (Lokal app)
- Emotional Well-being & Peer Support - safe spaces to talk and feel heard (Dostt & Eaze)
- Astrology & Guidance - instant access to trusted Astrologers via chat and voice (AstroLokal)
- Advisory Services - early bets in legal help, financial guidance, career counselling, and more
Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight+ AI. When someone opens a product we've built, they don't wade through clutter; they get a straight line to what they came for.
This is the story new teammates walk into: A company that started as a whatsapp group, became a family of focused apps, and kept one belief at the centre — access changes lives.
We ship fast. We learn fast. We build for Bharat.
We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital.
Role Overview :
We're seeking a dynamic and execution-focused Supply Operations leader to build, scale, and manage the supply side of the Dostt platform. This role will be responsible for growing and optimizing the creator / profile / partner ecosystem on the platform to ensure strong demand-supply alignment and revenue growth.
The ideal candidate will own supply acquisition, activation, engagement, retention, and monetization while building scalable systems and processes to support rapid growth.
If you thrive in fast-paced B2C startups, enjoy solving marketplace challenges, and are passionate about building strong network-driven platforms, this role is for you.
Key Responsibilities :
Supply Growth & Strategy
- Build and scale a high-quality supply base (profiles / partners / service providers)
- Design strategies to balance demand-supply dynamics across geographies and categories
- Optimize pricing, visibility, and engagement levers to improve conversion and revenue
- Use data analytics to forecast demand trends and fill supply gaps proactively
Execution & Operations
- Own the complete lifecycle: sourcing, onboarding, verification, activation, and performance monitoring
- Refine SOPs, quality benchmarks, and compliance frameworks
- Drive supply engagement through structured follow-ups, nudges, and activity programs
- Implement churn reduction strategies and reactivate dormant users
- Build dashboards to track KPIs like activation rate, response rate, match success rate, revenue per active profile, etc
Leadership & Team Management
- Hire, train, and manage a high-performing supply operations team
- Set clear KPIs and ensure disciplined execution
- Collaborate cross-functionally with Product, Marketing, Growth, and Customer Support teams
- Build scalable operational systems that can support rapid expansion
Business Growth & Partnerships
- Identify and execute strategic partnerships to strengthen the supply pipeline
- Launch loyalty programs, premium features, and incentive structures to improve engagement
- Introduce monetization initiatives to maximize lifetime value (LTV) of active supply
Market Insights & P&L Ownership
- Conduct competitive benchmarking within the relationship / matrimony / social networking ecosystem
- Own supply-side unit economics and P&L
- Optimize CAC vs LTV, incentives vs revenue, and overall profitability
- Continuously improve operational efficiency and margins
Requirements
- Excellent communication and interpersonal skills with Data-driven decision-making and analytical skills
- 5+ years of experience in fast-paced B2C startups
- Prior leadership in supply ops, Creator Ops, or Community management
- Experience in managing large teams and budgets
- Exposure to tech-driven businesses at the intersection of product, operations, and strategy
- Strong analytical thinking and first-principle problem-solving
- Proven expertise in supply-demand operations and team leadership
- Fast execution mindset with strong process orientation
- Preference for candidates from Astrology, Content, or High-Growth Social media platforms or content startups
Bonus points if you have had exposure to
- 2-3 years of experience in a fast-paced startup environment
- Managing large scale strategic / transformation projects in your prior role
- Roles at the intersection of business, product (consumer / media), and tech
- Driving both strategic and tactical decision making
Why Join Us?
We're scaling fast with strong fundamentals, on a mission to empower millions through AI and access. At Lokal, you'll take ownership from day one, build for real impact, and help redefine the roadmap of how Bharat connects to opportunities, knowledge, and experts.
Benefits
- At Lokal, we act like owners who take initiative beyond job descriptions, get things done despite obstacles, and maintain a growth mindset focused on learning. We're outcome-driven with bias for action, believing speed matters in building products for billion Indians. Decision-making involves open debate followed by full commitment, and we operate on context rather than control - managers share the "why" while you own execution. We aim to be an all-star team that thinks big and takes calculated risks to achieve ambitious goals
- Be part of a fast-growing startup with 100M+ downloads and a footprint across 1000+ towns & 250+ districts - huge scope for impact and learning
- Opportunity for fast growth, professionally and personally, as you help expand into new areas and build things from scratch.
- Access comprehensive benefits, including insurance coverage, generous leave policies, ESOP buybacks, flexible work-from-home options, and more