Performance Marketing Manager

About GoKwik

GoKwik is a growth operating system empowering D2C and eCommerce brands across the funnel—from optimizing checkout and reducing RTOs to driving better retention and post-purchase engagement. Today, we serve over 15,000+ merchants, enable $2B+ in GMV annually, and are scaling rapidly across India, the UK, Europe, and the US. With backing from RTP Global, Z47, Peak XV, and Think Investments—and fresh funding of $13M in June 2025 (total funding: $68M)—we are doubling down on product innovation, AI-powered infrastructure, and high-impact growth solutions.

Why This Role Matters

We’re investing in a new strategic initiative to accelerate performance-driven growth for emerging and scaling D2C brands. This initiative complements our broader ecosystem by partnering with in-house teams, external agencies, and creative stakeholders—working collaboratively to amplify what already works, and solve for what doesn’t. As Marketing Manager, you’ll lead a team focused on delivering measurable performance outcomes—spanning paid campaigns, funnel optimization, and experimentation. This is both a strategic and execution-focused role, ideal for someone who thrives at the intersection of growth, leadership, and operational excellence.

What You’ll Own

• Lead and mentor a pod of marketers and associates focused on growth marketing for D2C/eCommerce brands
• Own the strategy and execution of paid campaigns, primarily across Meta Ads (Facebook/Instagram), optimizing for CAC, ROAS, CTR, CVR
• Act as a growth partner for brands—supporting budget planning, funnel diagnostics, creative experimentation, and campaign performance
• Ensure seamless collaboration with client teams and agency partners to deliver strong, consistent outcomes
• Build scalable playbooks and lead internal upskilling on platform innovations, ad tech updates, and data-driven decision making
• Work cross-functionally with internal GoKwik teams—product, analytics, partnerships—to unlock compounding growth

Who You Are

• 6–8 years of experience in performance marketing, ideally with a mix of agency and brand-side exposure
• Proven track record of running ROI-positive Meta campaigns, including budget scaling and creative testing
• Deep understanding of the eCommerce and D2C funnel, especially for SMBs and emerging digital-first brands
• Experience in managing and mentoring high-performing teams
• Strategic thinker with strong analytical chops—comfortable with metrics, dashboards, and conversion paths
• Confident communicator with the ability to collaborate effectively across clients, agencies, and internal teams

Why GoKwik

At GoKwik, we’re not replacing—we’re enabling. Our goal is to complement existing performance setups and unlock a new layer of growth using proprietary tech, AI, and experimentation. Whether working alongside agencies or in-house teams, we bring operational firepower, data intelligence, and strategic depth to the table.