Manager, Marketing - Smartphones, IN Wireless

Description We are seeking an experienced Manager, Marketing (Level 6.5) to lead smartphones marketing strategy and execution for our Wireless Devices business. This role will drive end-to-end marketing campaigns for smartphone launches, manage brand partnerships, and deliver customer acquisition and engagement goals across a high-growth, high-visibility category contributing significantly to marketplace GMS.

The ideal candidate will lead cross-functional initiatives spanning digital marketing, brand campaigns, influencer partnerships, and performance marketing while managing stakeholder relationships with top smartphone brands. This position requires strategic thinking, strong execution capabilities, and the ability to drive results in a fast-paced, data-driven environment.

Key job responsibilities

Marketing Strategy & Execution

• Lead comprehensive marketing strategies for smartphone category including new product launches, seasonal campaigns, and brand partnerships
• Drive traffic acquisition and conversion through integrated campaigns across digital channels (search, display, social media, video)
• Develop and execute co-marketing initiatives with smartphone brands to maximize launch impact and drive category consideration
• Own marketing calendar planning and coordination across 15-20+ major smartphone launches annually

Campaign Management & Performance

• Design and execute full-funnel marketing campaigns from awareness through conversion, including Notify Me campaigns, deal reveals, and post-launch amplification
• Manage marketing budget allocation and optimize spend across channels to achieve ROI targets
• Drive performance marketing initiatives including paid search, paid social, and programmatic advertising
• Analyze campaign performance metrics and implement data-driven optimizations

Brand & Influencer Partnerships

• Build and manage relationships with smartphone brand marketing teams for joint business planning and campaign execution
• Lead influencer marketing programs including tech KOL partnerships and creator campaigns
• Negotiate co-marketing investments and production budgets with brand partners
• Coordinate celebrity endorsements and high-impact brand collaborations

Cross-Functional Leadership

• Partner with Category, Product, and Operations teams to align marketing initiatives with business goals
• Collaborate with Creative, Content, and Design teams to develop compelling campaign assets
• Work with Analytics teams to establish measurement frameworks and reporting dashboards
• Lead cross-functional project teams for major initiatives like festive season campaigns

Team Development & Stakeholder Management

• Mentor and develop marketing team members (L3-L5 levels)
• Present marketing strategies and results to senior leadership
• Manage external agency relationships and vendor partnerships
• Drive best practices and process improvements across marketing operations

About The Team This role operates in a fast-paced, metrics-driven environment where customer obsession, ownership, and bias for action are critical. You'll work with cross-functional teams across India and global locations, requiring flexibility and strong collaboration skills. The position offers high visibility with senior leadership and significant impact on business outcomes.

Key Leadership Principles Applied Customer Obsession: Deep understanding of smartphone customer needs and pain points

Ownership: End-to-end accountability for marketing outcomes and business results

Invent and Simplify: Drive innovation in marketing approaches while maintaining operational excellence

Bias for Action: Execute with speed in a competitive, dynamic market environment

Deliver Results: Consistent achievement of goals despite challenges and constraints

Basic Qualifications

• 5+ years of professional non-internship marketing experience
• Experience managing teams
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience driving direction and alignment with cross-functional teams
• Experience communicating results to stakeholders
• Experience guiding creative input, development and execution from concept to completion

Preferred Qualifications

• Experience using SQL to pull data and metrics to deliver reports
• Experience with basic HTML, website management and content management systems (CMS)

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Company - ASSPL - Karnataka

Job ID: A3198081