Job Description: Deputy Director - Affiliate Business
Who are we?
Myntra is India’s leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we’ve always believed in disrupting the ordinary.
We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that empowers each one of us to pave our own way. We’re bold in our thinking, agile in our execution, and collaborative in spirit. Here, we create MAGIC by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India, while staying true to what we believe in.
We believe in taking bold bets and changing the fashion landscape of India. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us. From our humble beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take part in this journey with us.
Working at Myntra is challenging but fun - we are a young and dynamic team, firm believers in meritocracy, believe in equal opportunity, encourage intellectual curiosity and empower our teams with the right tools, space, and opportunities.
About the Role:
As the Deputy Director for Affiliate Business, you will be the primary custodian of one of Myntra’s most significant growth levers. You will own the end-to-end P&L for the affiliate charter, leading a high-performing team to drive influencer affiliate GMV. This is a role that requires a blend of strategic long-term thinking, rigorous data-backed decision-making, and mastery in relationship management with the country’s largest affiliate networks and content partners.
Roles and Responsibilities:
1. Strategic Leadership & P&L Ownership
- Annual & Monthly Planning: Define the roadmap for the affiliate channel, forecasting monthly GMV, New User Acquisition (NUA), and RoAS targets.
- Long-term Strategy: Move beyond tactical execution to build a sustainable ecosystem (Content Commerce, Social Commerce, and Influencer-led Affiliates) that keeps Myntra ahead of the competition.
- Budget Management: Manage multi-crore monthly budgets, ensuring optimal allocation across cashback, coupons, and content-led platforms.
2. Partner Ecosystem Management
- Key Account Management: Lead the business relationships with top-tier affiliate partners (e.g., CashKaro, EarnKaro, Grivy) and large-scale media houses.
- Negotiation & Structuring: Lead complex negotiations for commercial terms, exclusive event access, and commission structures to maximize Myntra's share of voice (SOV).
- Network Expansion: Identify and onboard emerging affiliate models, including UPI platforms, Banking ecosystems, and SaaS-based loyalty programs.
3. Growth & Execution
- Scaling Campaigns: Lead the affiliate strategy for Myntra’s flagship events (EORS, Big Fashion Festival), ensuring 100% execution excellence and peak traffic management.
- Full-Funnel Optimization: Work with the product and tech teams to improve the affiliate tracking tech stack, attribution models, and the "Affiliate-to-App" conversion journey.
- Fraud Mitigation: Oversee rigorous quality checks to minimize order cancellations and ensure the integrity of the affiliate traffic.
4. Team Leadership
- Mentorship: Lead and mentor a team of Managers and Senior Managers, fostering a culture of high performance and ownership.
- Cross-functional Collaboration: Act as the central anchor between Category, Revenue, Business Finance, and Tech teams to ensure the affiliate charter aligns with overall platform goals.
Qualifications:
- Experience: 8+ years in Growth Marketing / Performance Marketing, with at least 3-4 years specifically leading Affiliate or Partnership businesses for a large-scale B2C brand or E-commerce entity.
- Negotiation Mastery: A track record of managing and negotiating with high-stakes external partners and networks.
- Strategic Vision: Ability to think "three steps ahead"—anticipating shifts in the digital ecosystem (e.g., cookies-less future, shift to video commerce) and adapting the charter accordingly.
- Education: MBA from a Tier-1 institute is preferred.
