VP of Consumer Marketing, gt.school (Remote)

You're not interested in campaign management. You want to drive growth.

Most leadership positions in marketing track success through impressions and campaign activity. This role tracks enrollments. At gt.school, demand is already present. Families are searching for a credible, high-performing K–8 option designed for gifted students. Our AI-driven model speeds mastery and allows students to explore advanced topics and practical skills. The product delivers. The market is prepared.

What's needed now is a marketing leader capable of turning demand into scale.

You will control the complete enrollment engine for GT Anywhere and direct brand strategy across virtual, campus, and summer offerings. Your objective is clear: convert high-intent demand into 1,000 enrolled families while positioning gt.school as the leading authority in gifted K–8 education.

No established playbook exists. You will design the funnel, define positioning, conduct experimentation, and construct a dependable execution system through agencies, freelancers, and tools. You will work with autonomy and full accountability for outcomes.

If you seek ownership of a concrete target and the authority to create the system that delivers it, let's connect.

What You Will Be Doing

• Controlling the complete enrollment funnel for GT Anywhere with full accountability for enrollments, conversion performance, and CAC
• Creating and executing ongoing experimentation to locate and remove high-impact conversion obstacles
• Developing the annual marketing strategy for virtual, campus, and summer programs, covering positioning, segmentation, channel distribution, budget planning, and quantifiable objectives
• Creating a high-velocity execution framework that delivers consistently using agencies, freelancers, and marketing platforms
• Collaborating directly with enrollment and school teams to convert family insights into more precise messaging and higher-converting assets

What You Won’t Be Doing

• Leading awareness-focused campaigns without enrollment responsibility
• Functioning as a request handler for unplanned marketing activities with uncertain ROI
• Depending on lengthy approvals or large bureaucratic structures to move forward
• Focusing on vanity metrics unrelated to enrolled families

VP Of Consumer Marketing Key Responsibilities Create and manage a full-funnel growth engine that transforms existing demand into 1,000 enrolled families while establishing gt.school as the category-defining brand in gifted K–8 education.

Basic Requirements

• Bachelor's degree (BA or equivalent)
• 10+ years of experience leading full-funnel marketing strategy and measurable results in startup, technology, or high-growth settings
• Proven accountability for hard conversion metrics including enrollments, revenue, CAC, and conversion rates
• Strong analytical capability in funnel performance with a history of diagnosing problems and prioritizing high-impact solutions
• Experience establishing brand strategy, positioning, and messaging at the company level
• Demonstrated ability to create and oversee scalable execution systems leveraging agencies, freelancers, and marketing technology
• Ability to work full-time (40 hours/week) in a remote position based in the United States

About Gt.school GT School is revolutionizing education with AI, expert coaching, and 50+ years of learning science. They blend cutting-edge tech with data-driven insights to unlock every student's full potential.

They're on a mission to disrupt the broken education system and unleash the true potential of gifted minds. Forget the one-size-fits-all approach that leaves brilliant students bored and disengaged.

This school has tossed the rulebook and created a modern learning environment powered by AI and guided by dedicated mentors. Their personalized approach accelerates learning - 2-6 times faster than traditional classrooms.

GT School students explore their passions, develop critical thinking skills, and learn to innovate.

Because that's where genius lies. GT School is where gifted minds turn potential into power. There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!

Working with us This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help\-and\-faqs for more details on this topic.

Crossover Job Code: LJ-5750-US-WestPalm-VPofConsumerMa.003