Media Strategy and Planning Manager

Meta’s Global Media Organization is seeking a Media Strategy and Planning Manager to lead the development and execution of innovative, data-driven media strategies supporting Meta’s Public Affairs priorities, globally. This role will manage a team of media experts, defining clear media strategies, drive rigorous planning and execution, and shaping long-term solutions aligned with business and team objectives.In this role, they will partner closely with Marketing, Insights, Decision Science, Creative, Policy & Communications,, and external agencies to design and implement sophisticated issue campaigns that advance Meta’s brand narrative through innovative, data-driven paid media strategies. The ideal candidate is a trusted leader with demonstrated cross-channel media expertise, skilled at identifying growth opportunities, building stakeholder alignment, and leading teams to accelerate impact. They are curious about what influences elite audiences globally, adept at navigating audience insights, media trends, and analytics, and excel at translating goals into integrated, data-driven programs. Success requires thriving in a fast-paced, results-driven environment and managing multiple projects simultaneously.

Media Strategy and Planning Manager Responsibilities:

• Lead integrated channel strategy, planning, and execution for Public Affairs priorities across Meta’s owned and off-platform channels
• Develop media strategies and plans grounded in clear objectives, audience, and marketplace insights to deliver measurable outcomes
• Lead the team to provide thought leadership and strategic analysis to shape go-to-market media and measurement approaches
• Define clear media briefs, including campaign parameters, audience and channel strategies, and testing/ learning agendas
• Leverage quantitative and qualitative insights, measurement models, and programmatic buying to develop, execute, and optimize media strategies
• Maintain and integrate understanding of the evolving media landscape, audience insights, competitive activity, and emerging platforms
• Analyze performance, historical learnings, and business needs to distill actionable insights and optimization strategies
• Partner across Global Media, Marketing, Decision Science, Market Insights, Creative, Communications, MarTech, and Agency teams to deliver integrated, high-impact work and advance capabilities
• Enable connections between cross-functional teams and lead communications on Media priorities to internal teams, agencies, and marketing leadership
• Serve as a domain expert, incorporating industry insights, trends, and best practices

Minimum Qualifications:

• 10+ years managing large-scale consumer and/or public affairs campaigns within an agency or client organization
• 2+ years leading an internal media team and collaborating with agency partners
• Demonstrated experience influencing and aligning cross-functional stakeholders to drive timely decisions and execution against shared goals
• Experience using media measurement and analytics to translate data into compelling strategies, perspectives, and optimizations
• Demonstrated track record of leading campaign strategy development and translating strategy into actionable, data-driven plans that improve measurable ROI
• Experience planning and executing integrated, multi-channel strategies and plans, including digital, programmatic, and social
• Experience presenting to executive stakeholders and leadership teams, with a focus on clear, concise communication
• Experience operating in fast-paced, ambiguous environments

Preferred Qualifications:

• Experience working closely with creative teams to integrate creative ideas with media strategy and channel selection
• Experience collaborating with data science/analytics teams to shape measurement plans, learning agendas, and advanced testing frameworks (e.g., A/B testing)
• Experience leading media strategy across multiple regions (US, EMEA, LATAM, APAC)
• Background in policy, public affairs, or highly regulated/sensitive cause-based marketing campaigns
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.

$152,000/year to $213,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.