Supporting The Disney Advertising Organization Within Entertainment And Sports, The Data & Measurement Science Team Are Subject Matter Experts In Each Of The Following Areas
- Creating and optimizing audience segmentation models that enable us to reach specific audiences based on brand affinities, app behavior, and video viewership among other things
- Extracting audience insights that highlights opportunities to grow audiences and drive decision making
- Analyzing the performance of audiences in real-world campaigns and optimizing audience usage and composition
Job Summary
We are looking for an intellectually curious, business-savvy, and analytical leader to join the team as the Senior Manager, Advanced Analytics - Measurement. In this role, the candidate will lead the Advanced Analytics team focused on building first party measurement solutions for Disney Advertising. The ideal candidate has strong communication, prioritization, and data analysis skills, which they will use to gather requirements and translate them into analytics projects and priorities that support an aggressive first party measurement roadmap. They will foster a culture of innovation and collaboration as they work cross-functionally, collaborating with both technical and non-technical stakeholders across the organization to champion data-driven actionable measurement insights.
Responsibilities And Duties Of The Role
- Provide thought and people leadership, managing and mentoring a team of high performing analysts as they deliver on both short-term analytics requests along with longer-term complex analyses and modeling. Develop and grow the team of analysts by reviewing analysts’ work for quality and completeness, developing team goals, and providing opportunities for growth and visibility.
- Create and curate the Advanced Analytics - Measurement roadmap by translating organizational goals and business needs into individual projects, outlining milestones for projects, and providing feedback to relevant stakeholders on progress.
- Develop new tools, statistical models, and analytics processes to grow first party measurement capabilities. This includes leveraging internal and external datasets to expand our current offering, with a particular focus on controlled experiments and A/B testing, and automating reporting to scale across the portfolio of advertisers.
- Balance business timelines with scientific rigor: championing data integrity, upholding statistical principles, and translating data into actionable insights.
- Lead clean room and external analysis development, providing technical guidance and tactical leadership on new clean room initiatives.
- Partner closely with Ad Platforms, Data Science, and Data Strategy teams, representing the client-facing analytics perspective in technical discussions on data standards and tooling.
Required Education, Experience/Skills/Training
- 10+ years of experience driving measurable results with digital products across various business models
- Bachelors Degree, required
- 1+ years of experience leading a team of analysts
- Experience with complex, large-scale relational databases, statistical programs, and other tools (SQL, SAS, R, etc.) with an aptitude to learn other technical applications quickly to compile and interpret quantitative data
- Innovative thinker capable of operating both in a strategic capacity (big-picture perspective, asks "why") and a hands-on/execution capacity (detail-oriented, conscientious)
- Self-motivated with the ability to work independently as well as lead a growing team
- Excellent understanding of statistics and the ability to confidently translate statistical analyses into compelling and actionable recommendations
- Experience building complex visualizations (Tableau, Looker a plus)
- Experience with consumer behavior and insights analysis (transactional and usage)
- Great communication and teamwork skills
- Proven ability to collaborate, build consensus and navigate complex environments
#DisneyAdvertising
The hiring range for this position in New York, NY is $159,500 - $213,900 per year, and in Santa Monica, CA is $152,200 - $204,100 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.