The CoinDCX Journey: Building the Future of Finance At CoinDCX, our mission is to make crypto and blockchain accessible to every Indian and enable them to participate in the future of finance.
As India’s first crypto unicorn, we are building scalable, user-first growth systems that drive adoption, engagement, and long-term retention. Our Growth team plays a critical role in shaping how users discover, experience, and repeatedly derive value from our platform.
About The Role We are seeking an experienced Customer Lifecycle Management (CLM) Expert with 5+ years of experience to lead our acquisition, retention, and reactivation strategies.
You will own and optimize referral mechanics, onboarding journeys, activation funnels, and incentive programs, leveraging CEP tools such as MoEngage, CleverTap, and Plotline, along with deep behavioral insights.
This role sits at the intersection of product-led growth, behavioral science, experimentation, and data-driven storytelling, working closely with Product, Analytics, Design, and Engineering to convert user intent into action and drive early and repeated value realization.
What You’ll Do Lifecycle Strategy & Growth Ownership Own and scale end-to-end referral journeys:
Onboarding & Activation Optimization Design and optimize onboarding journeys across:
Behavioral Segmentation & Personalisation Build and maintain dynamic user segmentation frameworks using:
Growth Experimentation & Incentive Design Identify key activation milestones and design:
Build gamified referral and onboarding programs with:
Cross-Functional Collaboration Partner with Product & Engineering to improve UX, flows, and reduce friction
Work with Analytics teams to:
Campaign Performance & GTM Own campaign performance tracking and ROI measurement
Ensure all lifecycle communications are:
Lead go-to-market (GTM) for:
You’ll Excel in This Role If You Have Core Requirements
5+ years of CLM-led growth experience in a consumer internet business
Proven experience across:
Hands-on experience with CEP/MMP tools:
Strong analytical, problem-solving, and creative thinking skills
Ability to convert insights into high-impact campaigns
Strong experimentation and optimization mindset
Ability to thrive in fast-paced, evolving environments
Tier-1 / Tier-2 academic background
Bonus (Good to Have) Experience in fintech, crypto, trading platforms, or high-scale consumer apps
Experience building zero-to-one referral or onboarding systems
Strong intuition for:
What You’ll Bring
You’ll Know You’re Winning When
Hiring Process Here’s what your journey with CoinDCX looks like:
Ready to Build Growth That Compounds? If you enjoy building high-impact growth systems, experimenting at scale, and shaping how millions of users experience crypto — this role is for you.
Join CoinDCX and help drive the next wave of user adoption in Web3.
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