Executive Director, Marketing – Portfolio Services and EMEA

Executive Director, Portfolio Services & EMEA Job description: This Head of Marketing will serve in two distinct, complementary leadership capacities:

Global Head of Marketing, Portfolio Services – the enterprise level owner of Portfolio Services marketing worldwide. You will set the multiyear vision and strategy, establish global positioning and value propositions, and govern how integrated marketing, demand generation, content, digital experiences, PR/earned media, and sales enablement come together to drive growth across all regions. Operating at the centre of a complex matrix, you will translate corporate objectives into scalable marketing platforms, standards, and playbooks adopted by regional teams in the Americas, EMEA, and APAC. You will steward global investment choices, performance measurement, and the operating model that ensures consistency, quality, and speed from strategy through execution.

Regional Head of Marketing, EMEA – the senior-most marketing leader for the EMEA region. You own the marketing strategy for EMEA’s diverse markets and buyer behaviours, delivering programs that create demand in partnership with local markets, accelerates pipeline, and strengthen JLL’s authority with enterprise decisionmakers. You will partner closely with EMEA Sales and business leadership, orchestrate country level activation, and integrate global campaigns with local go-to-market motions—ensuring both impact and brand coherence.

This dual remit demands portfolio marketing depth, cross regional leadership, and commercial acumen. The successful leader can operate at altitude—shaping global platforms—while also rolling up their sleeves to mobilize regional teams and convert strategy into measurable business outcomes across EMEA’s varied markets.

What this role involves: Strategic Leadership & Vision (Global + EMEA)

• Set the multiyear global marketing strategy for Portfolio Services as well as the overall regional strategy for EMEA, and translating it into actionable plans, ensuring alignment with JLL’s enterprise vision, commercial priorities, and market growth objectives.
• Serve as the senior advisor on brand, demand generation, client engagement, and market positioning for Global Portfolio Services and EMEA regional leadership teams.
• Convert global and regional business goals into clear marketing objectives, KPIs, investment frameworks, and measurement plans that support sustainable growth worldwide and across EMEA markets with ownership and accountability of marketing revenue targets.

Messaging, Positioning & Market Presence

• Define and evolve global positioning, segmentation frameworks, and buyer led value propositions; ensure consistency while adapting messages to EMEA cultural, linguistic, and sector specific nuances.
• Govern all messaging across global campaigns and programs, sales enablement, thought leadership, and product/service positioning to ensure coherence and competitive differentiation.
• Lead development of web, digital, and social experiences that elevate JLL’s presence globally and resonate with EMEA audiences.

Integrated Marketing & Demand Generation

• Design and oversee multitouch, multichannel programs—including digital, content, ABM, events, PR, and paid media—that drive revenue impact across the full client lifecycle.
• Build scalable demand engines that improve pipeline quality, accelerate conversion, strengthen cross-sell motions, and support product and service launches worldwide and within EMEA.
• Integrate global go-to-market motions, ensuring local adoption and market relevance.

Market Development, Thought Leadership & Digital Experience

• Lead the global Portfolio Services thought leadership agenda and partner with EMEA Research teams to produce regionally relevant insights that strengthen JLL’s authority among enterprise decision-makers.
• Oversee global and regional digital experiences (web, social, email, content hubs), ensuring brand integrity, user-centric design, and strong local resonance.

Sales Partnership & Commercial Alignment

• Partner closely with global and EMEA Sales and business leaders to embed marketing into the selling process, using shared dashboards, analytics, and structured lead management to support pipeline acceleration.
• Use market insights, analytics, and performance data to uncover growth opportunities, inform commercial strategy, and guide quarterly business reviews.

Operating Model, Governance & Performance

• Oversee global and regional budget planning, vendor strategy, organizational design, L&D, and marketing technology adoption.
• Establish integrated reporting frameworks that provide leadership visibility into performance, ROI, market insights, and strategic progress.

Cross-Functional Leadership

• Collaborate with leaders across Sales, Product/Service Lines, Operations, Finance, IT, Research, HR, and Communications to align marketing strategy to business needs and support enterprise-wide initiatives.
• Communicate complex strategic considerations with clarity; anticipate cross-regional sensitivities and proactively manage alignment among key stakeholders.
• Influence global and regional marketing priorities through involvement in leadership councils, steering groups, and strategic forums.

Team Leadership

• Lead a global and multicounty EMEA marketing team of managers and senior managers; build leadership bench strength and long-term succession pipelines.
• Foster a high-performance culture grounded in innovation, accountability, collaboration, and continuous improvement.
• Ensure consistent global execution while empowering EMEA markets with localized strategies, playbooks, tools, and data-driven guidance.

Basic Qualifications:

• BS/BA in Marketing, Business, Communications, or related field; MBA preferred.
• 15+ years of B2B marketing experience with extensive Portfolio Services and EMEA marketing leadership (preferred)
• Management experience required, including leadership of managers and oversight of global and/or multi-region teams.
• Demonstrated success designing and delivering large-scale, multi-channel marketing strategies that drive tangible pipeline and revenue outcomes.
• Proven ability to partner with Sales and executive leadership to translate business needs into scalable marketing programs.
• Deep analytical and financial acumen, with expertise in forecasting, measurement, and data driven decision-making.
• Strong stakeholder leadership skills with experience navigating complex matrixed environments.
• Expertise managing sizeable budgets, marketing technology ecosystems, and external partners.
• Exceptional executive presence, strategic communication skills, and influencing ability across all levels of the organization.
• Demonstrated capacity to innovate while building scalable, disciplined operating structures.