Senior Analyst - Paid Media

At American Express, our culture is built on a 175-year history of innovation, shared

values

and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

American Express Global Commercial Services (GCS) is a leading B2B solutions provider for businesses and corporations of all sizes. The Marketing & Brand Strategy team is responsible for producing and informing compelling, insight-driven marketing that cohesively showcases the holistic value of American Express to business customers. We do this by deepening B2B brand engagement, enabling exceptional marketing, and delivering breakthrough go-to-market strategies.  

 

The Senior Analyst, Paid Media is responsible for leading the day-to-day planning, execution and optimization of paid media campaigns to reach business audiences with mid and upper-funnel content. This includes campaigns to support

GCS

brand-level, segment-specific, and product and feature-driven content. This person will support the Sr Manager, Content Strategy & Distribution, in the growth and optimization of our paid media efforts across channels including paid social and social boosting, display media, and other platforms. 

 

Responsibilities:

 

• Lead day-to-day planning, execution, and optimization of paid media campaigns to support key GCS priorities
• Own social paid boosting efforts to efficiently scale messages to incremental business audiences
• Help define and develop audience strategies to nurture and engage upper-funnel audiences, building warmed pipelines for lower funnel treatment
• Own the holistic testing backlog and reporting across audiences, creative formats, and platforms, applying learnings to inform future campaign strategies
• Partner with internal marketing teams on their paid media roadmaps to plan a complimentary marketing approach that optimizes our efforts in paid channels
• Collaborate closely with GCS & Enterprise paid media teams to ensure optimized targeting and media spend, leveraging best practices
• Work with external media agency to support campaign planning and execution, and partner with internal creative/content teams to communicate creative asset needs and timelines, ensuring seamless, on-time launches
• Contribute to integrated Go-To-Market plans, ensuring campaigns are connected across channels and effectively move audiences through the funnel

Qualifications

• 3+ years of relevant paid media experience in an agency or in-house environment
• Working knowledge of the paid media landscape, including social and digital channels, and experience collaborating with external partners
• Comfort with paid media metrics and analyses to synthesize channel results and provide strategic recommendations for enhancements
• Strong written and verbal communication skills, with the ability to build relationships, collaborate seamlessly across cross-functional teams, and present to leadership
• Strong project management and critical thinking skills to work autonomously and meet deadlines and deliverables
• • Proactive, detail-oriented, and comfortable operating in a fast-paced environment
• • Demonstrated leadership and ambition with a desire to add to team culture, colleague engagement, and development
• • Curiosity and a desire to innovate and explore new platforms and approaches

Salary Range: $78,000.00 to $124,750.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

For a full list of Team Amex benefits, visit our

Colleague Benefits Site

.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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