Lifecycle Operations Manager

Who We Are Verily is a subsidiary of Alphabet that is using a data-driven approach to change the way people manage their health and the way healthcare is delivered. Launched from Google X in 2015, our purpose is to bring the promise of precision health to everyone, every day. We are focused on generating and activating data from a variety of sources, including clinical, social, behavioral and the real world, to arrive at the best solutions for a person based on a comprehensive view of the evidence. Our unique expertise and capabilities in technology, data science and healthcare enable the entire healthcare ecosystem to drive better health outcomes.

Description As the Manager of Lifecycle Operations, you will lead a specialized team of Marketing Operations SMEs dedicated to the technical execution of our marketing acquisition and engagement programs. You will oversee the build, deployment, and optimization of multi-channel campaigns (Email, SMS, and Direct Mail) within a highly regulated HealthTech environment. Your mission is to ensure every message reaches the right person at the right time, with 100% accuracy and HIPAA compliance.

Responsibilities

• Manage a team of marketing operations specialists, fostering a culture of technical excellence, continuous learning, and "zero-defect" execution.
• Oversee the end-to-end production workflow for Email, SMS, and Direct Mail, ensuring seamless integration across the marketing technology stack.
• Partner with Legal and Security to ensure all communications adhere to HIPAA, TCPA, and CAN-SPAM regulations.
• Lead the technical implementation of A/B testing and multivariate testing strategies to optimize engagement metrics (OR, CTR, Conversion).
• Manage relationships with ESPs, SMS gateways, and direct mail fulfillment partners to ensure high deliverability and cost-efficiency.

Qualifications Minimum Qualifications

• 5–7+ years in Marketing Operations to ensure a deep understanding of lifecycle marketing.
• At least 1–2 years in a leadership or lead-specialist role (demonstrating the ability to own a roadmap, not just execute tasks).
• Expert-level knowledge of enterprise-grade Marketing Automation Platforms (e.g., Marketo, SFMC).
• Technical proficiency with SMS platforms (e.g., Twilio).
• Proficiency in SQL or data visualization tools (Tableau, Looker) to independently audit system health and performance.

Preferred Qualifications

• Prior experience navigating HIPAA compliance and handling Sensitive Personal Information (SPI).
• Experience connecting digital triggers to Direct Mail fulfillment (bridging the physical and digital gap).

Qualified applicants must not require employer sponsored work authorization now or in the future for employment in the United States.

The US base salary range for this full-time position is $135,000 -$203,000 + bonus + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Verily Life Sciences LLC is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. For our EEO Policy Statement, please click here. If you'd like more information on your EEO rights under the law, please click here.

If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.