Description - Internal
At American Express, our culture is built on a 175-year history of innovation, shared
values
and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
How will you make an impact in this role?
Global Merchant Services (GMS) Marketing is dedicated to bringing buyers and sellers together and transforming how American Express is welcomed. GMS Marketing is responsible for partnering with GMS markets to drive profitable growth, accelerate coverage and enhance the value of Amex acceptance to merchants and Card Members at scale. We focus on enhancing our relationships with millions of merchants of all shapes and sizes, and our geographic purview includes many commerce hubs across the globe including the U.S, Canada, Latin America, the Caribbean, Europe and the Asia-Pacific region.
It is also critical for GMS Marketing to collaborate effectively with Card Issuing teams and other sister organizations across the Blue Box
in order to
fully harness the power of the closed loop via mediums including Custom Consulting, Offers, Recommendations, Multi-Merchant Campaigns, Digital Experiences and Brand Awareness. GMS Marketing partners with organizations including Client Management, Marketing Operations, Information Management, Enterprise Digital, Global Advertising and Brand Management and Global Servicing Network.
This is an exciting opportunity for someone to work with some of our largest and most strategically important Lodging merchants across the EMEA region. The Global Client Group (GCG) comprises leading Merchants across Airlines, Lodging and Car Rentals sectors including brands such as BA, Air France, KLM, Marriott, Hilton, Hyatt, Accor, Etihad, Qatar, Avis and Hertz.
Specifically, you will have responsibility for:
Building relationships with our Global Travel Merchants; leading consultative and objective led conversations
Partnering closely with the GCG Client Management and Business Insight managers to build annual robust marketing plans for the merchants
Working alongside the wider European Marketing Organisation to foster relationships across markets
Scale, innovate and selling in marketing channels to merchants, e.g. Amex Offers, publishing
Ownership of the Amex Offers pipeline supporting end to end setup and execution across teams and in collaboration with DMOX team.
Implementing marketing plans utilizing targeted BTL channels (Direct mail, email, web) as well as, ATL channels (magazines, social media, sponsorship, events etc.)
Managing the utilisation and tracking of contractual marketing funds including A&P budget management across EMEA
Appointing and managing creative agencies to ensure optimal delivery of the campaigns
Rigorous attention to detail around campaign setup, internal brand and governance processes and audits
Requesting and analysing post campaign analytics which demonstrate the value of AXP marketing to a wide variety of teams across our Merchants and global Amex stakeholders
The following are preferred for this position:
Bachelor’s Degree (or equivalent) preferably in marketing
Experience of building marketing plans and implementing them tactically both ATL and BTL
Knowledge of the travel or airline industry preferred
Selling in opportunities and getting a partner excited about new channels
Passion for marketing, digital marketing and innovation
Experience of working with external partners or in a partner facing role
Good analytical and finance acumen
Attention to detail
Able to prioritise and work with multiple projects at the same time
Comfortable with building and deliver presentations to senior internal and external stakeholders
Comfortable with a partner facing role
Employment eligibility to work with American Express in the UK is required as the company will not pursue visa sponsorship for these positions.
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.