Senior Associate

Summary This job is provided by apna.co Job Summary:

We are looking for a dynamic and result-driven Senior Associate to lead Below-The-Line (BTL)

partner onboarding initiatives at Urban Company.

The role involves managing a team of

Business Development Associates (BDAs), driving partner acquisition through field activities,

and ensuring efficient execution of onboarding strategies.

Key Responsibilities

• Manage and lead a team of 10+ Business Development Associates (BDAs)
• Conduct daily stand-up meetings to review progress, align on goals, and resolve

challenges

• Assign daily/weekly/monthly targets to BDAs and track performance
• Identify and allocate target areas for BDAs to conduct partner search and onboarding

activities

• Develop and refine effective sales pitches and onboarding strategies for BDAs
• Monitor field activities and provide real-time guidance and support
• Organize and execute BTL activities such as events, campaigns, and field drives to

generate leads

• Ensure smooth onboarding of partners and maintain quality standards
• Analyze performance metrics and optimize strategies for better conversion rates
• Coordinate with internal teams for seamless onboarding and partner experience

Required Qualifications

• Bachelor’s degree in Business, Marketing, or a related field
• 6 months to 1 year years of experience in field sales, BTL marketing, or partner

acquisition

• Experience in team handling and field operations
• Strong leadership and communication skills
• Ability to work in a target-driven, high-pressure environment

Preferred Qualifications

• Experience in marketplace platforms or service-based industries
• Strong understanding of local market dynamics
• Prior experience in managing onboarding funnels and conversion tracking

Key Competencies

• Team management and leadership
• Target orientation and execution excellence
• Problem-solving and decision-making
• Strong interpersonal and communication skills
• Adaptability and ownership mindset

Performance Metrics

• Number of partners onboarded
• Team target achievement rate
• Conversion rate from lead to onboarding
• Efficiency of BTL campaigns and events
• Team productivity and engagement

Compensation & Benefits

• Salary: ₹40,000 – ₹50,000 per month
• Company-provided laptop
• Medical insurance coverage
• Provident Fund (PF) benefits
• Learning and growth opportunities

Career Growth Opportunity to grow into Team Lead / Area Manager roles within the Business Development

function.