Global Product Lead, Incrementality

Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; San Francisco, CA, USA; Mountain View, CA, USA . Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in business, Go-To-Market, or commercialization related functions.
• 3 years of experience working with executive stakeholders.
• 2 years of experience with Ads measurement or Attribution.

Preferred qualifications:

• Experience leading operational/strategic initiatives and change management.
• Experience designing/implementing product and sales GTM strategies.
• Experience in digital advertisement strategy (e.g., agency or industry) and connecting formats, audiences, and channels through data.
• Experience with engaged incrementality providers.
• Knowledge of digital media measurement (e.g., third-party measurement capabilities, MMM, Media Effectiveness measurement solutions, Incrementality).
• Ability to structure a compelling storyline and build presentation decks/documents to support.

About The Job When our millions of advertisers and publishers are happy, so are we! Our Google Customer Solutions (GCS) team of entrepreneurial, enthusiastic and client-focused members of Google, helping entrepreneurs both individually and build their online presence and grow their businesses. We are dedicated to growing the unique needs of advertising companies. Our teams of strategists, analysts, advisers and support specialists collaborate closely to spot and analyze customer needs and trends. In collaboration, we create and implement business plans for all types of businesses.

Google Customer Solutions (GCS) sales teams are trusted advisors and competitive sellers who maintain a relentless focus on customer success by bringing the best Google has to offer to small- and medium-sized businesses (SMBs), which are the backbone of our communities. As a member of our team, you’ll have the opportunity to work with company owners and make a real difference in their businesses by helping them grow. Together, we help shape the future of innovation for customers, partners, and sellers...and we have fun doing it.

The US base salary range for this full-time position is $153,000-$222,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google .

Responsibilities

• Inform global commercial strategy for Incrementality (e.g., develop commercialization plan, define advertiser/agency segments, set sales activation goals, and build business cases) and support global sales teams through training, materials, and incentives.
• Partner with 3PM (Third-Party Markets) Product Sales and Activation (PSA) leadership to develop Google Customer Solutions (GCS) third-party strategies for partners.
• Partner with regional sales and GTM stakeholders to identify regional needs and develop insights to inform commercial/product strategies.
• Empower measurement specialists to deploy complex incrementality motions in market by delivering and assisting in developing incrementality trainings.
• Partner with Product Management to influence product roadmaps and ensure they reflect the measurement needs of GCS customers.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .