Global Events Marketing Specialist Lead

Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale — across every customer touchpoint.

By combining human instinct with the speed and efficiency of AI, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr’s unified platform provides powerful solutions for every customer-facing team — spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management — enabling enterprises to unify data, break down silos, and act on real-time insights.

Today, 1,900+ enterprises and 60% of the Fortune 100 rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide.

Job Description

About the Role

We are seeking a highly organized, detail‑driven Event Manager to lead the planning and execution of our national flagship events and major tradeshows. This individual will serve as the primary point of coordination across internal stakeholders, external partners, and high‑profile audiences. The ideal candidate brings deep experience in vendor management, event logistics, and delivering polished, high‑impact experiences in both internal and customer-facing environments.

This is a hands-on role that requires exceptional operational rigor, communication skills, and the ability to manage multiple projects simultaneously in a fast-paced, technology-driven environment.

Key Responsibilities

National Events & Tradeshow Leadership (Primary Focus)

• Own end-to-end planning and execution of national‑level events and major industry tradeshows.
• Manage all logistics including production, registration, onsite operations, booth experiences, shipping, and run-of-show documentation.
• Oversee project‑specific vendor sourcing, negotiation, and coordination in partnership with Field Marketing and the Global Events Global Operations team to ensure flawless execution.
• Collaborate cross‑functionally with marketing, sales, product, and executive leadership to align event goals, messaging, and deliverables.
• Deliver high‑quality brand experiences that support pipeline generation, customer engagement, and executive visibility.
• Develop and manage event budgets, timelines, and post‑event reporting.

Secondary Support Across Other Event Programs

• Assist with meeting planning, including agenda development, AV needs, space layout, and attendee communications.
• Support food & beverage strategy including menu planning, dietary needs, and onsite service coordination.
• Oversee hotel room blocks, housing lists, arrival/departure logistics, and relationship management with hospitality partners.

Qualifications & Experience

Required:

• 5–8 years of professional event management experience, preferably within the technology or SaaS space.
• Demonstrated success coordinating both internal and external high-profile events, including C‑suite audiences and large customer-facing activations.
• Proven track record in vendor management, contract negotiation, and oversight of production partners, venues, and hospitality teams.
• Exceptional attention to detail and accuracy across all event planning elements—logistics, communications, budgeting, and timelines.
• Ability to manage complex, multi-workstream projects from concept through execution with minimal supervision.
• Strong written and verbal communication skills, with comfort presenting to leadership and aligning cross-functional teams.
• Willingness and ability to travel for onsite event execution.

Preferred:

• Experience supporting tradeshows in the technology sector or related industries.
• Familiarity with event tech platforms (registration, mobile apps, lead capture, project management tools).
• Knowledge of hotel and F&B operations, meetings industry standards, and production best practices.
• Project Management Professional (PMP) certification preferred.

Personal Attributes

• Highly organized with a process-oriented mindset.
• Calm under pressure with strong problem-solving abilities.
• Collaborative, team-oriented, and comfortable influencing without authority.
• Customer-obsessed and quality-focused.
• Flexible and proactive, with the ability to adapt as plans evolve.
• A life-long learner who embraces a growth mindset.
• Ability to be creative, innovative, and think outside the box.
• Enjoy consensus building while making tough decisions on investments.
• You have a run-through-a-brick-wall level of drive, passion, and desire for results.
• Have an entrepreneurial spirit to build something from the ground-up.

We focus on our mission : Sprinklr was founded in 2009 to solve a big problem: growing enterprise complexity that separated brands from their customers. Our vision was clear: to unify fragmented teams, tools and data — helping large organizations build deeper, more meaningful connections with the people they serve. Today, Sprinklr has a unified, AI-native platform for four product suites: Sprinklr Service, Sprinklr Social, Sprinklr Marketing, and Sprinklr Insights. Sprinklr is here to do three things:

• Lead a new category of enterprise software that we call Unified-CXM.
• Empower companies to deliver next generation, unified engagement journeys that reimagine the customer experience.
• Create a culture of customer obsession, with trust, teamwork, and accountability.

We believe in our product : Customers who value exceptional customer experiences have what they need on our single unified platform, built with an operating system approach on a single codebase. That means that everything — and everyone — can work together to service, respond, sell, and market to customers on the channels they prefer. While Unified Customer Experience Management (Unified-CXM) as a category is just getting started, we are well on our way to creating a no-compromise, unified approach to better customer experiences for the world’s leading enterprise brands.

We invest in our people : We offer a comprehensive suite of benefits designed to help each member of our team thrive. Sprinklr believes that you should be able to get the type of care you need for your personal well-being when you need it. We offer you and your family voluntary healthcare coverage in countries where applicable. We believe it is important to take time off – it is essential for your mental and physical wellbeing. We provide Sprinklrites with paid time off to recharge and spend time with loved ones. We want to grow our talent with purpose. Our open Mentoring Program is designed to create meaningful connections that support growth and amplify our focus.

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EEO - Our philosophy : Our goal is to ensure every employee feels like they belong and are operating in a collaborative environment. We fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we’re more innovative, creative, and successful.

Sprinklr is proud to be an equal-opportunity workplace and complies with all applicable federal, state, and local fair employment practices laws. We are committed to equal employment opportunity regardless of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable law.

Reasonable accommodations are available upon request during the interview process. To request an accommodation, please work directly with your recruitment coordinator or recruiter.

JOB REQ COMPENSATION RANGE

$92,000 - $153,000

The base salary range for this role is shown above. At Sprinklr, base pay depends on multiple individualized factors, including experience, qualifications, job-related knowledge and skills, and geographic location. Base pay is only one part of our competitive Total Rewards package: the successful candidate may also be eligible to participate in Sprinklr’s discretionary bonus plan, commission plan, and/or equity plan, depending on role.

US-based Sprinklr employees are eligible for a highly competitive benefits package as well, which demonstrates our commitment to our employees’ health, well-being, and financial protection. The US-based benefits include a 401k plan with 100% vested company contributions, flexible paid time off, holidays, generous caregiver and parental leaves, life and disability insurance, and health benefits including medical, dental, vision, and prescription drug coverage.

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