About The Business
A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.
About The Role
We are seeking a Senior Manager, Segment Marketing Strategy to lead the development of audience segmentation and marketing strategy across the Academic Leaders and Funders portfolio. This role owns the strategic foundation that guides marketing planning, defining which institutions and audiences matter most, how they are prioritized, and how marketing investment is focused to drive growth, retention, and relevance. Working in close partnership with central GTM, regional marketing, and campaign teams, this role ensures that Elsevier’s marketing strategy is insight-led, audience-first, and consistently applied.
Key Responsibilities
Strategy and planning
- Develop and maintain Elsevier’s audience segmentation model, including tiering, targeting criteria, and audience prioritization
- Define and evolve audience-specific go-to-market strategies across academic, government, and funder segments
- Partner with the broader marketing organization (e.g. field and shared services) to embed audience strategy into campaign execution
- Translate audience insights into strategic focus areas that inform campaign planning and resource allocation
Campaign and GTM alignment
- Embed segmentation and prioritization models into annual planning and campaign development
- Provide strategic input into briefs, messaging, and positioning decisions
- Support regional localization and field marketing alignment
Measurement and optimization
- Monitor campaign performance by segment and recommend targeting refinements
- Collaborate with marketing operations and analytics to develop dashboards and KPIs linked to audience performance
- Report on segment-level progress against pipeline and engagement goals
Capability building
- Contribute to team-wide GTM and persona frameworks
- Enable broader marketing teams to adopt and apply segmentation in their daily work
- Promote a customer-first, audience-led approach to planning across teams
Success Looks Like
- Clear and actionable segmentation strategy adopted across campaign and planning processes
- Marketing efforts are more targeted, resulting in increased engagement and ROI
- Sales and Marketing are aligned on high-priority audiences and strategic focus areas
- Regional teams feel equipped to tailor campaigns to local institutional priorities
- Segment marketing becomes embedded in Elsevier’s approach to strategic planning and execution
Qualifications & Experience
- 7–10+ years in strategic marketing, customer segmentation, or go-to-market planning
- Experience working in complex B2B environments such as publishing, SaaS, or education
- Proven ability to lead the development of strategic frameworks and translate insights into action
Skills And Attributes
- Highly analytical, with strong skills in market and customer analysis
- Strong planning and communication skills; able to influence and align across functions
- Comfortable navigating ambiguity and making decisions based on incomplete information
- Demonstrated ability to connect business goals to customer needs through marketing
Preferred Experience
- Familiarity with research institutions, academic stakeholders, or funding/government environments
- Experience with persona development, campaign targeting, or key account analysis
- Knowledge of field marketing and global-regional planning dynamics
Work in a way that works for you
We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
U.S. National Base Pay Range: $59,200 - $98,600. Geographic differentials may apply in some locations to better reflect local market rates.
We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location.
