Director, Communications - Omni Wellness

Position Summary...Director, Communications – Omni Wellness

Location: Bentonville, AR

As Director, Global Communications – Omni Wellness, you will shape how Walmart tells its omni wellness story, positioning the company as a trusted, one-stop wellness destination. You’ll lead integrated communications strategies that strengthen Walmart’s reputation as a trusted, accessible and affordable healthcare partner, connecting pharmacy services, digital health tools and wellness products into a clear, cohesive narrative.

You will ensure customers understand not only the breadth of Walmart’s health solutions, but how they work together to support prevention, treatment and long-term well-being. You will play a critical role in elevating the trusted role of pharmacists in communities, strengthening awareness of Walmart’s expanding digital health ecosystem, and reinforcing the company’s commitment to affordability, access and responsible innovation.

About The Team The Health & Wellness Communications team advances Walmart’s mission of helping people live better by telling a unified story of care — across pharmacy, wellness products, digital health tools and community initiatives. We translate complex health offerings into simple, trusted solutions that empower customers to make informed choices. We partner across Corporate Affairs, Marketing, Merchandising, Clinical and Digital teams to deliver a consistent drumbeat of storytelling that builds trust and reinforces Walmart’s leadership in accessible, affordable wellness.

What you'll do...Strategic Communications & Planning

• Develop and execute proactive, consumer-first communications strategies aligned with Walmart’s Health & Wellness priorities and enterprise reputation goals.
• Position Walmart as a trusted, one-stop wellness destination by connecting pharmacy, OTC, digital health tools and broader wellness solutions into an integrated external narrative.
• Partner with leadership to strengthen awareness of Walmart’s health ecosystem, including pharmacy services, preventive care and emerging wellness innovations.
• Identify emerging health, wellness and consumer behavior trends, translating insights into compelling storytelling and engagement opportunities.
• Develop messaging frameworks that drive awareness, consideration and trust in Walmart’s Health & Wellness services across earned, owned and social channels.

Storytelling & Content Development

• Lead integrated storytelling that highlights Walmart associates, clinical experts, customer experiences, innovations and measurable community impact.
• Elevate the role of pharmacists as accessible, trusted healthcare advisors serving communities across the country.
• Create clear, compelling narratives, press releases, executive remarks, blogs and social content that connect services and products into a seamless wellness journey.
• Ensure major wellness initiatives, digital innovations and product launches are communicated as part of a connected ecosystem, helping customers see how care and solutions work together.
• Build thought leadership platforms for executives and clinical leaders that reinforce Walmart’s leadership in affordable, accessible and responsible healthcare innovation.

Media Relations & External Engagement

• Build and maintain strong relationships with reporters, editors and influencers across health, retail, business and national consumer media.
• Proactively pitch stories that showcase Walmart’s scale, innovation and community reach in pharmacy and wellness.
• Prepare executives and clinical leaders for media interviews, panels and industry events with messaging that balances enterprise priorities and customer relevance.
• Support visibility for new wellness initiatives and innovations that reinforce Walmart’s destination role in health.

Consumer Engagement & Brand Trust

• Ensure health and wellness communications reinforce Walmart’s customer brand promise of everyday low prices, accessibility and convenience.
• Strengthen awareness of Walmart pharmacies as comprehensive care destinations extending beyond prescriptions to preventive care, wellness guidance and everyday health solutions.
• Partner closely with Marketing and Digital teams to align earned storytelling with customer-facing campaigns and in-store/online experiences.
• Monitor consumer sentiment, healthcare access trends and trust indicators to inform proactive messaging and reputation management strategies.
• Identify opportunities to educate and empower customers through earned and owned channels, strengthening long-term trust in Walmart’s healthcare offerings.

Cross-Functional Partnership

• Collaborate across Corporate Affairs (including Government Relations, ESG, Merchandising, and Benefits), Marketing, Health & Wellness business leaders, and external partners to align and amplify messaging.
• Serve as a strategic advisor to leaders, providing communications counsel that balances business priorities, regulatory considerations and customer impact.
• Support partnership and supplier engagement efforts by helping elevate innovation and wellness initiatives through integrated storytelling.

Crisis & Issues Management

• Develop and execute communications strategies for health-related issues, including public health events, reputational risks, and regulatory matters.
• Monitor the external landscape and consumer sentiment, advising leadership on proactive reputation protection and trust-building measures.

Measurement & Optimization

• Use data, analytics, and audience insights to evaluate campaign performance, media impact and shifts in consumer perception.
• Report regularly to senior leadership on communications outcomes and measurable impact on reputation and customer trust in Health & Wellness.

What You’ll Bring

• Experience in corporate communications, public relations, journalism, healthcare communications or consumer brand communications.
• Proven success in media relations, including securing top-tier coverage in both business and consumer outlets.
• Exceptional writing and storytelling skills across multiple formats and platforms, with the ability to translate complex healthcare offerings into clear customer value propositions.
• Strong understanding of evolving consumer health trends and the intersection of retail, digital innovation and healthcare access.
• Digital fluency, with experience using AI, emerging platforms and analytics tools to extend reach and engagement.
• Strong crisis communications capability, with composure and clarity under pressure.
• Collaborative, solutions-oriented mindset; thrives in a fast-paced, matrixed environment.
• Executive presence with the ability to advise senior leaders and represent Walmart with credibility.
• A curious, forward-thinking approach to elevating storytelling, strengthening brand trust and deepening customer connection.

The above information has been designed to indicate the general nature and level of work performed in the role. It is not designed to contain or be interpreted as a comprehensive inventory of all responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process. At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For Information About Benefits And Eligibility, See One.Walmart. The annual salary range for this position is $110,000.00 - $220,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :

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Minimum Qualifications... Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications. Bachelor’s degree in Communications, Public Relations, Business, or related field and 5 years’ experience in public relations, communications, or relevant area OR 7 years’ experience in public relations, communications, or relevant area.

2 years’ supervisory experience or experience leading cross-functional teams.

Preferred Qualifications... Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications. experience working as a staff member of a government official, Master's degree in Journalism, Communications, Public Relations, or related field, Working in a global environment

Primary Location...

806 Excellence Dr, Bentonville, AR 72716, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.