Business Analyst

About Pocket Entertainment

Pocket Entertainment is a global leader in immersive audio storytelling, creating richly produced narrative experiences that engage millions of listeners across the world.

With over 100 billion minutes streamed annually, an average of 120 minutes of daily listening time, and more than 6 billion total audio plays, Pocket FM is on a mission to build the world’s largest AI-powered audio streaming platform, powered by a thriving community of 250,000+ creators. The platform continues to see rapid growth in the US and India, with strong expansion momentum across Europe and LATAM.

Our mission is to redefine the future of storytelling by empowering writers and creators worldwide with next-generation AI tools, from story generation co-pilots and seamless multilingual adaptations to expressive voice synthesis and creative tooling for image and video generation. As an AI-first company, we’re building and deploying proprietary generative AI models that power our entire value chain, spanning content creation, curation, marketing, distribution, and monetization.

About the Role:

We are seeking a highly motivated and data-driven Associate Growth Manager – Channel Marketing to support and scale our customer acquisition and retention efforts across key marketing channels. You will play a crucial role in executing channel strategies, optimizing performance, and identifying growth opportunities to drive measurable business impact.

Key Responsibilities:

• Channel Execution: Assist in managing and optimizing paid and organic marketing channels (e.g., email, affiliates, influencers, paid social, SEM, etc.).
• Campaign Management: Plan, launch, and monitor marketing campaigns; coordinate assets, timelines, and stakeholders to ensure timely execution.
• Performance Analysis: Analyze campaign performance across channels using tools like Google Analytics, Meta Ads Manager, or CRM dashboards. Make data-driven recommendations to improve ROI.
• A/B Testing: Design and run experiments to improve channel performance, including landing page optimization, creative testing, and audience segmentation.
• Cross-functional Collaboration: Work with content, design, product, and sales teams to align messaging and drive cohesive campaigns.
• Market & Competitor Research: Track market trends and competitor activities to identify channel opportunities or gaps.
• Budget Tracking: Assist in managing budgets, forecasting spend, and reporting on key metrics such as CAC, LTV, and ROAS.
• Vendor Coordination: Coordinate with external partners or agencies as needed for media buying, influencer outreach, or affiliate management.

Requirements:

• 2–3 years of experience in growth, analytics, channel marketing, Founder/CEO Office, or category roles.
• Hands-on experience with marketing platforms like Google Ads, Meta Business Manager, HubSpot, Klaviyo, or similar.
• Strong analytical skills; comfortable interpreting data to drive decisions.
• Excellent written and verbal communication skills.
• A strong sense of ownership, self-motivation, and attention to detail.
• Bachelor's degree in engineering/technology.

Nice to Have:

• Experience in a fast-paced startup or DTC (direct-to-consumer) environment. Working knowledge of tools like Looker, Tableau, or SQL.