About The Role
- Lead omni channel marketing, PR and promotion plans and execution in line with global brand strategy to drive in-market brand equity and preference
- Build annual marketing plans to support Annual Financial plan goals for India
- Create market specific campaigns and creative assets across all consumer touch points including advertising, digital content, brand website, social media, influencers, PR and other mediums like OOH and on-ground
- Leverage consumer insights and youth culture to implement plans that drive relevance and help Levis be at the centre of culture
- Own advertising budget for India – development and monitoring in partnership with finance. Drive continuous investment optimization across channels and priorities
- Provide actionable inputs and well informed point of view on India opportunities based on deep understanding of consumers, customers and competitors
- Lead quarterly/seasonal reviews and recap/ROI analysis of all marketing initiatives
Team and stakeholders
- Manage and Direct Team of 1 content lead with supporting members to drive brand/digital/ social/website/performance content
- Manage and directly influence all agency ecosystem – creative, PR and media agency partners
- Work closely with and guide India growth/performance marketing team to drive bottom funnel conversion on online platforms
- Work collaboratively with global marketing teams and foster a culture of connected and consistent brand execution
- Cross functional integration with merchandising, design, brand environment, retail, legal and finance to build compelling seasonal briefs and marketing calendar
Qualifications
About you:
- Advanced degree in Marketing, Communications or Business Administration
- 10 or more years of experience in consumer marketing preferably in FMCG, Fashion Retail, planning roles in creative agencies or D2C E-commerce.
- Experience with managing creative, PR, influencer and media agencies
- Prior team management experience is mandatory
- Manage stakeholders and inclination to work in highly collaborative, cross functional environments
Skills
- Strong understanding of brands and how to execute brand plans across multiple consumer demand levers
- Creative acumen, pulse on youth culture/arts/music
- Strong knowledge of digital media and content ecosystem
Benefits
We put a lot of thought into our programs to provide you with a benefits package that matters. Whether it is for medical care, taking time off, improving your health or planning for retirement, we've got you covered.
Here's a Small Snapshot
- Complimentary preventive health check-up for you & your spouse
- OPD coverage
- Best in class leave plan including paternity & family care leaves
- Counselling sessions to prioritize mental well-being
- Exclusive discount vouchers on Levi’s products
*We are an Equal Opportunity Employer committed to empowering individuals from all walks of life to achieve their professional goals with us, regardless of race, religion, gender, gender identity, pregnancy, disability, sexual orientation, age, national origin, citizenship status, or genetic information. We actively seek and encourage applications from diverse candidates, including those with disabilities, and offer accommodations throughout the selection process upon request.
To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.*
LOCATION
India, Bangalore - Office
FULL TIME/PART TIME
Full time
Current LS&Co Employees, apply via your Workday account.