Business Analyst - Manager - User Growth

Role description

About Us:

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology

Role Overview

We are looking for a data-driven Business Analyst with strong analytical foundations and

exposure to AI-driven solutions to drive growth across acquisition, activation, retention, and

monetization funnels. The role will combine advanced analytics, experimentation, automation,

and AI-powered insights to improve business outcomes.

Key Responsibilities

● Analyze large datasets to identify growth opportunities and performance gaps

● Build predictive models to forecast user behavior (activation, churn, LTV, etc.)

● Leverage AI/ML techniques for user segmentation, targeting, and personalization

● Work on recommendation logic and intelligent incentive optimization

● Design, track, and evaluate A/B experiments and growth campaigns

● Develop automated dashboards and insight generation systems

● Collaborate with Product and Tech teams to integrate AI-led decision frameworks

● Translate business problems into analytical models and scalable solutions

● Use GenAI tools to automate reporting, insight generation, and business summaries

AI & Advanced Analytics Exposure

● Hands-on experience with Python (Pandas, NumPy, Scikit-learn preferred)

● Understanding of ML concepts (regression, classification, clustering, model evaluation)

● Experience with churn prediction / propensity modeling / LTV modeling is a plus

● Familiarity with experimentation frameworks and statistical testing

● Exposure to GenAI tools for analytics automation and productivity enhancement

Key Skills & Qualifications

● 4–6 years of experience in Business Analytics / Growth / Strategy roles

● Strong proficiency in SQL (mandatory)

● Strong analytical and statistical reasoning

● Experience with BI tools (Tableau / Power BI / Looker, etc.)

● Ability to convert AI/ML outputs into business recommendations

● Experience in fintech / consumer internet preferred

Superpowers/ Skills that will help you succeed in this role: ● Growth mindset with strong ownership

● Structured problem-solving ability

● Curiosity towards AI-led business transformation

● Strong stakeholder management and communication skills

Why join us? 

A collaborative output driven program that brings cohesiveness across businesses through technology Improve the average revenue per use by increasing the cross-sell opportunities A solid 360 feedback from your peer teams on your support of their goals Respect, that is earned, not demanded from your peers and manager

Compensation:

If you are the right fit, we believe in creating wealth for you With enviable 500 mn+ registered users, 17 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!