About GoKwik
GoKwik is a growth operating system designed to power D2C and eCommerce brands from checkout optimization and reducing return-to-origin (RTO), to payments, retention, and post-purchase engagement. Today, GoKwik enables over 15,000+ merchants worldwide, processes around $2 billion in GMV, and is strengthening its AI-powered infrastructure. Backed by RTP Global, Z47, Peak XV, and Think Investments and bolstered by a $13 million growth round in June 2025 (total funding: $68 million), GoKwik is scaling aggressively across India, the UK, Europe, and the US.
Why This Role Matters
Identity and engagement sit at the core of how digital commerce converts visitors into loyal customers. As Product Manager for Identity, Engagement & Growth Infra, you’ll build the systems that power personalization, unlock retention, and enable monetizable audience cohorts. This is one of GoKwik’s most strategically critical charters—central to our AI-powered commerce stack—where identity resolution, segmentation, and activation converge to drive growth and GMV.
What You’ll Own
- Strategy & Roadmap – Define and evolve the product vision for identity resolution, user engagement, and monetization infra across web, app, and marketing surfaces.
- Product Development – Build scalable systems for seamless login, personalized nudges, engagement modules, and ad-ready cohorts using AI-powered segmentation.
- Revenue Enablement – Drive higher conversions, improve returning user retention, and create performance-ready cohorts for monetization.
- Cross-functional Collaboration – Work with engineering, design, data, GTM, and merchant success teams to ship impactful features and integrations at scale.
- Customer Experience – Deliver frictionless login and real-time personalization that reduce friction and enhance engagement.
- Metrics & Data – Define and monitor KPIs like identification rate, returning user CVR, engagement CTR, ad cohort quality, and monetization impact; use experimentation and analytics to iterate fast.
- Go-to-Market Enablement – Support launches, drive adoption across merchants, and create enablement material for onboarding and education.
Who You Are
- Product Strategy: 2–4 years of experience managing high-scale digital products, with a focus on growth, identity, or complex interaction layers.
- Technical Literacy: Hands-on experience with APIs, web/mobile SDKs, and the practical application of LLMs for intent mapping and personalization.
- Analytical Rigor: Proficiency in using experimentation and journey analytics to move core KPIs such as Identification Rate and Conversion Value.
- Systems Thinking: The ability to design modular, "headless" systems that maintain performance and brand-specific context across a massive merchant ecosystem.
- AI Application - Experience in building AI products around recommendation, personalisation or customer profiling.
Why GoKwik
At GoKwik, you’ll build core infrastructure that defines how the next generation of commerce identifies, converts, and retains customers. You’ll operate with high ownership and autonomy in a fast-scaling environment, backed by a culture that values speed, experimentation, and impact. This role offers visibility, scale, and the opportunity to build products used by thousands of merchants and millions of shoppers across the globe.
