The Experience Research team at Asana is on a mission to deeply understand the dynamics of modern work—how individuals collaborate, how teams operate, and how organizations scale. We partner with Product, Design, Engineering, and Go-to-Market teams to ensure every decision is grounded in a rich understanding of our customers. As a manager in our New York office, you will build a strategic talent engine, ensuring every researcher on your team is an influential partner in the product-shaping process. You'll be embedded with leadership in these fast-moving, high-visibility spaces—owning the roadmap from first principles and serving as the voice of the customer throughout the lifecycle.
Joining our newly formed NYC team, you will be a key architect for Asana’s next generation of persona-packaged products—our bet on what the next $100M+ line of business looks like. In this role, you will work from first principles to help define new primitives, not just features. You will scale your impact by mentoring a high-velocity team, fostering a culture of rigorous curiosity and helping them navigate the messy transition from raw insights to architectural mandates. You will explore how teams plan, sequence, and ship work in an AI-native world, turning ambiguous problem spaces into sharp, opinionated workflows that feel fast, minimal, and “obviously right” to high-performing teams.
This is a ground-floor opportunity to shape a new product category. You'll direct foundational and evaluative research across the full surface while building and managing Design Partner Groups , translating their feedback into actionable insights that directly inform strategy. If you thrive in ambiguity, care deeply about craft, and want your work to have an outsized business impact, this is the role.
This role is based in our New York City office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.
What you'll achieve:
About you:
At Asana, we're committed to building teams with a variety of backgrounds, perspectives, and skills, as this is critical to achieving our mission. If you're interested in this role and don't meet all the listed requirements, we still encourage you to apply.
What we'll offer: Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.
For this role, the estimated base salary range is between $234,000 - $275,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.
In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.
We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:
These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.
About Us Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.
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