The Opportunity

This role is for one of the Weekday's clients Salary range: Rs 500000 - Rs 700000 (ie INR 5 - 7 LPA) Min Experience: 1 years

Location: Pune

JobType: full-time

Requirements Key Responsibilities

Marketing Automation & Workflow Development
Create and oversee automated workflows across email, in-app messaging, CRM, and lifecycle campaigns from the ground up
Develop lead nurturing sequences tailored for prospects, users, and customers
Automate flows for onboarding, activation, retention, and re-engagement
Campaign Implementation
Launch automated campaigns focused on:
Product onboarding and feature adoption
Lead nurturing and qualification
Content distribution and lead magnets
Product launches and updates
Partner with content and product teams to maintain consistent messaging
Tools & Platform Administration
Take ownership of and manage automation platforms (Zapier, n8n, make.com), CRM systems, and A/B testing tools
Integrate automation tools with CRM systems, product analytics, and website forms
Ensure data pipelines, segmentation logic, and tagging structures remain accurate and organized
Implement and oversee Google Tag Manager for tracking and analytics purposes
Data Analysis & Optimization
Monitor campaign effectiveness through metrics such as open rates, click-through rates, conversions, activation, and retention
Conduct A/B testing on subject lines, messaging, scheduling, and workflow designs
Refine automation journeys driven by data insights
Collaborate with analytics platforms like Mixpanel for event tracking and implementation
Segmentation & Personalization
Develop sophisticated user segments based on behavior, lifecycle stage, and intent
Customize communications using dynamic content and conditional logic
Ensure adherence to opt-in regulations, data privacy standards, and industry best practices
Cross-Functional Collaboration
Coordinate with product managers to align automation strategies with product workflows
Assist sales or client teams with lead scoring and qualification methods
Work alongside SEO and content teams to convert traffic into well-nurtured leads

What You Will Bring

1-2 years of experience in marketing automation, lifecycle marketing, or growth marketing
Practical experience with at least one leading automation platform (Zapier, n8n, make.com)
Familiarity with CRM platforms such as Attio, HubSpot, Salesforce, Pipedrive, or similar, along with a solid understanding of basic data hygiene principles
Basic coding skills for implementing Google Tag Manager and using Mixpanel for event tracking
Strong comprehension of user journeys, funnels, and lifecycle stages
Experience designing automated email and in-app campaigns
An analytical mindset with the ability to analyze campaign performance effectively
Capability to thrive in a fast-paced, cross-functional work environment
Basic knowledge of APIs or webhooks and their implementation across platforms like WordPress, Webflow, Framer, etc., to connect forms and trigger automations

Skills Zapier,

CRM software

Instantly

Marketing Automation

The Opportunity

About Weekday AI (YC W21)