Senior Researcher - Cultural Trends & Intelligence

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.

Our Consumer Insights team uncovers the evolving needs of our members, generating insights that drive business impact and member joy. This role sits within the Conversation Consumer Insights team, which partners with Marketing, Brand Strategy, Communications, Global Affairs, and Innovation teams. Our role is to understand the full and future view of the ecosystem to guide actionable decisions that shapes conversation now and keeps Netflix ahead in an ever-changing world.

We are looking for a Senior Researcher, Cultural Trends & Intelligence, to help decode the shifting cultural landscape and understand how macro and micro trends influence entertainment behaviors. In this role, you will focus on building comprehensive and innovative cultural trends research, triangulating data from multiple sources to tell the story of where culture is headed and what it means for Netflix. You will explore the zeitgeist, emerging behaviors, and the semiotics of culture to inform Brand Marketing and Product strategies.

What You Will Do

• Focus on cultural foresight and identifying, tracking, and analyzing cultural shifts, emerging trends, and behaviors in key markets, in partnership with Data Science & Engineering teams.
• Leverage advanced social listening tools and methodologies to analyze digital conversations, sentiment, and meme culture.
• Build strong relationships and collaborations with cross-functional partners and other Consumer Insights groups to ensure that our research meets the business’s needs and empowers the decisions we make for tomorrow.
• Connect the dots across complex areas and identify new opportunities to proactively inform stakeholders’ strategy. Synthesize complex data from disparate sources into compelling narratives, lead socialization, turn insights into actionable recommendations, and refine cultural fluency through the socialization process.
• Work with regional insights teams to contextualize global trends with local nuances, ensuring our view of culture is inclusive and world-class.
• Innovate and introduce emerging technologies or methodologies to enhance our existing work.

About You

• 7+ years of experience in consumer insights, trend forecasting, cultural strategy, intelligence analysis, or a related field. Experience working with marketing and/or brand and/or advertising and/or Product Innovation teams is a plus.
• An advanced degree in psychology, anthropology, marketing, social sciences, media studies, or related fields is preferred but not required.
• Comfortable in fast-paced environments with dynamic and shifting priorities and equipped with an entrepreneurial spirit.
• A balance of creative and analytical skills with the ability to operate proactively, define research questions, identify appropriate methods, execute studies, and synthesize findings with great storytelling.
• Mixed methods research expert, including experience leading end-to-end quantitative (surveys, secondary data analysis, trend sizing) and qualitative research studies (digital ethnography, semiotics, focus groups, expert interviews). Experience with social listening platforms (such as Brandwatch, Sprinklr, etc) is essential. Experience leveraging GenAI tools for research, particularly for advanced analysis, is desirable.
• Obsessed with the zeitgeist and the forces shaping today’s culture.
• Strong communicator, with a bias toward action, who can partner efficiently with multiple teams across the company.
• Experience designing and conducting global or multi‑market research in partnership with regional teams is preferred. Experience working internationally is a plus.

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $250,000.00 - $370,000.00.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.

Netflix is a unique culture and environment. Learn more here.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.