Airbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home, and has since grown to over 4 million Hosts who have welcomed more than 1 billion guest arrivals in more than 100, 000 cities and towns located in 220+ countries and regions across the globe. Every day, Hosts offer unique stays and one-of-a-kind activities that make it possible for guests to experience the world in a more authentic, connected way.
Airbnb was born with a creative spirit, and it’s one of the most defining parts of our culture. We use our curiosity and imagination to come up with unconventional solutions. These are the ideas at the core of Airbnb:
As a Sr. Brand Media Manager across two emerging business lines, Experiences & Services, you will act as strategic partner marketing and business leadership in the US to design, manage, plan and execute campaigns to maximize the efficiency of Airbnb’s media budgets while working towards the campaign's strategic objectives.
You will work closely with the regional Connection & Media Activation Leads, media agency teams, Data Science, Consumer Insights, Brand Marketing, and Content teams, to design innovative, effective and locally relevant campaigns to drive awareness and consideration of Airbnb in the region. Success in this role means driving strategic and operational media excellence, and maximizing the value of our media investments to optimize reach, engagement, and impact for the Airbnb brand.
Responsibilities: Drive strategic excellence across Airbnb campaigns, from development of communication strategy through campaign execution and reporting. Areas of focus include integrated comms planning, media mix development, media planning, performance measurement, budget management, online tracking, buy evaluation, optimization and completion of post-campaign reports.
Collaborate with regional media leads to manage media agencies.
Operationalize media and digital processes and templates, within the context of evolving team structure and global measurement framework.
Work with cross-functional business and marketing teams to ensure cohesive media strategies focused around global creative platforms and go-to-market approaches. Emphasis on optimizing for media efficiency, creative execution, local relevance and campaign objectives.
Foster an environment for cross-departmental collaboration by working effectively with Creative + Content, Finance, Performance Marketing, Local Operations and Communications.
Develop media measurement framework in collaboration with key stakeholders including Marketing and Data Science.
Drive communication to ensure campaign execution and performance information is passed to the right stakeholders in a timely manner.
Stay abreast of new media trends and emerging channels in US and globally. Identify and prioritize innovation opportunities and bring fresh, creative thinking to ensure Airbnb is leveraging media in the most surprising and provocative ways. Facilitate best practice sharing across markets.
Qualifications: Passion for all things Airbnb. Experience hosting on the site is a huge plus.
10+ years' experience at a media agency or digital agency, or as a media/digital specialist within a marketing team —preferably in the consumer internet space in travel, design, technology, or lifestyle brands.
Agile and able to adapt quickly when working in-high growth business.
Digital expertise with strong social platform competencies and ability to drive aggressive growth and testing frameworks.
Experience in building new media and non-traditional partnerships to create tangible product extensions and integrated campaign work to lift awareness and adoption.
Good knowledge of all media channels, on and offline. Proven track record in integrated campaign planning including digital media planning.
Adaptability and innovation mindset to thrive in a fast-paced, evolving environment
Fluency in English and proficiency in one or more languages preferred
Belonging & Accommodations: Airbnb is committed to working with the best and brightest people from the broadest talent pool possible. We believe a diversity of ideas fosters innovation and engagement, and allows us to attract the best people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply. If you need assistance, or reasonable accommodation during the application and recruiting process, please connect with your talent sourcing partner.
Pay Rate Range: $78-$94/hr
Benefits: Medical, Dental, Vision, 401K
ATS Match is available
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