Director, Product Marketing - Meta Subscriptions

Meta is seeking a visionary and results-driven Director of Product Marketing to lead a critical area of business and core company priority. This is a leadership role for a business builder—a strategic executive who will own the product marketing lifecycle, brand affinity, and revenue generation across a portfolio of products, including Facebook, Instagram, WhatsApp, Threads, Meta AI, and Reality Labs.You will be the vital link connecting our commercial objectives, groundbreaking product strategy, and brand narrative. This role demands a unique combination of analytical rigor, deep country-level market expertise, and an unwavering focus on delivering measurable ROI for a thriving app/software subscription ecosystem. You will operate with significant autonomy, setting the direction for your business unit, building alignment across a complex matrix, and acting as a thought leader to Meta's executive teams.If you are a proven leader excited by the challenge of building and scaling a new business from the ground up, and you possess a compelling vision for how we can revolutionize the consumer and creator experience, we invite you to connect with us.

Director, Product Marketing - Meta Subscriptions Responsibilities:

• Strategic Leadership: Establish and drive a clear, data-backed framework for prioritizing product and marketing investments across your business portfolio, ensuring alignment with Meta’s long-term strategic goals.
• Business Ownership: Lead the end-to-end business unit, influencing product roadmaps and business strategy by serving as the authoritative voice for global consumer and creator needs and untapped market opportunities.
• Team Development: Cultivate and inspire a diverse, high-performing team of product marketing professionals, fostering a culture of excellence, mentorship, and continuous growth.
• Go-to-Market Execution: Design, lead, and rapidly execute high-impact go-to-market strategies, communications, and growth initiatives, partnering with Product Management, Comms, and Product Growth teams to achieve ambitious business objectives and monetization goals.
• Cross-Functional Catalyst: Build highly productive internal partnerships, leveraging exceptional communication and collaboration skills to influence senior stakeholders, resolve organizational conflicts, and drive consensus to execute a unified strategy.
• Financial Stewardship: Maximize the return on investment (ROI) for a multi-million dollar budget dedicated to supporting and expanding the subscription monetization ecosystem.
• Market Insight: Work hands-on with key partners to accelerate project milestones and drive product-market fit, including prioritizing critical audience use cases and precisely identifying and sizing key global markets for targeting.

Minimum Qualifications:

• 15+ years of progressive experience in Marketing, Product Management, Management Consulting, or Business Strategy, with a track record of driving significant business growth
• Proven experience in Product Marketing, developing and executing global go-to-market strategies and partnering closely with product and engineering teams
• Extensive experience leading, developing, and motivating diverse, multidisciplinary teams across geographical regions
• Demonstrated ability to manage a high volume of complex, ambiguous, and time-sensitive programs with significant self-direction
• Deep expertise in the app/software subscription and/or e-commerce ecosystem, with a thorough understanding of the customer lifecycle from acquisition through engagement, retention, and resurrection
• Proven experience creating foundational market requirement documents, including sophisticated audience definition, positioning statements, and compelling value propositions

Preferred Qualifications:

• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.

$232,000/year to $296,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.