Director of B2B Media Strategy
Adobe•San Francisco, CA
fulltime
Marketing and Sales
15+ years
Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
The Growth Marketing & Insights team seeks a collaborative, innovative, and strategic leader to be the Director of B2B Media Strategy, reporting to the Senior Director of Americas Media. In this position, you will develop B2B paid media approaches across key B2B segments. You will assist teams in driving growth through data-informed decisions and lead cross-functional partners in crafting meaningful customer journeys.
You will work closely with the Digital Experience, Digital Media B2B, Go-to-Market, and Sales teams to translate segment priorities into coordinated, customer-led media plans. You will connect strategy with activation, lead performance optimization, and bring a clear, compelling narrative to how our media investments drive business outcomes.
We encourage candidates who bring curiosity, a growth mindset, and a dedication to building positive relationships. If you’re passionate about elevating B2B media and enabling teams to do their best work, we’d love to meet you.
What you’ll do
Cross-Functional Leadership & Collaboration
Coordinated Media Strategy & Activation
Performance Insights & Optimization
What you’ll need to succeed
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $171,700 -- $278,750 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $192,500 - $278,750
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices: California: Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado: Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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