International Marketing Manager - 12-month fixed-term contract

Join us as an International Marketing Manager in our Private Bank and Wealth Management team in London on a 12-month fixed term contract.

You will develop, manage and deliver a range of marketing campaigns across our international private banking channels.

You will work closely with the Marketing team based in London, Monaco, Geneva, Mumbai and Singapore partnering with the broader Marketing team, and colleagues across content, digital, events, brand and compliance. The role also involves regular collaboration with senior stakeholders across the private bank including bankers and investments.

You will have the opportunity to lead a number of campaigns aligned to key strategic priorities. You will manage a global team of marketing managers and associates.

What You Will Be Doing

• Drive omnichannel, creative marketing campaigns that engage key target audiences internationally.
• Partner with content and digital to develop distinctive campaign content - across thought leadership, investment capabilities, videos, emails, social, web and event assets - that resonates with our key audiences.
• Ensure all materials are accurate, timely and ready for distribution across key channels and partners.
• Collaborate closely with internal teams and external agencies to bring campaigns to life and deliver high quality outputs.
• Shape and manage social media content within each campaign, to elevate our presence and support key business objectives.
• Refresh and update website content as required to ensure a strong, client focused digital experience.
• Track, analyse and report on key digital metrics to evaluate performance and optimise future campaigns.
• Support the Marketing Lead (UK, Netherlands & Nordics) and the wider team in planning and delivering additional ad-hoc marketing initiatives.
• Assist with budget management, including invoice processing and supporting financial forecasts.
• Uphold regulatory standards by ensuring all marketing activity meets compliance and TCF requirements and follows all internal approval processes.

Essential Skills/Basic Qualifications

• Omnichannel marketing experience gained within private banking, investment management, or investment banking.
• Experience of managing an international marketing team with multi audience deliverables.
• Managing expectations of senior stakeholder and high level of communication skills.
• Deep knowledge of working with creative, brand and media agencies, solid understanding of the media landscape.
• Comprehension of industry developments, investment propositions, and regulatory requirements.

Desirable Skills

• Exceptional organisational skills, with the ability to manage numerous projects and prioritise effectually.
• Robust digital marketing skills understanding how to apply them to client marketing journeys.
• Proven ability to work and collaborate effectively across departments.
• Able to work effectively under pressure and delivering high quality work to deadlines.

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.

This role is based in London.

Purpose of the role To develop and implement marketing strategies to promote brand, products, and services across various markets

Accountabilities

• Development and implementation of marketing strategies and delivery that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape.
• Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives, to achieve specific, well defined outcomes, as needed.
• Development of compelling and targeted content for various marketing channels, including print, media and related collateral, if needed.
• Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns.
• Management of the marketing budget, allocating resources to maximise ROI.
• Defines marketing vision, sets goals, clarifies objectives and works across organisations to achieve specific, well defined outcomes.

Vice President Expectations

• To contribute or set strategy, drive requirements and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/ processes; deliver continuous improvements and escalate breaches of policies/procedures..
• If managing a team, they define jobs and responsibilities, planning for the department’s future needs and operations, counselling employees on performance and contributing to employee pay decisions/changes. They may also lead a number of specialists to influence the operations of a department, in alignment with strategic as well as tactical priorities, while balancing short and long term goals and ensuring that budgets and schedules meet corporate requirements..
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others..
• OR for an individual contributor, they will be a subject matter expert within own discipline and will guide technical direction. They will lead collaborative, multi-year assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions..
• Advise key stakeholders, including functional leadership teams and senior management on functional and cross functional areas of impact and alignment.
• Manage and mitigate risks through assessment, in support of the control and governance agenda.
• Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does.
• Demonstrate comprehensive understanding of the organisation functions to contribute to achieving the goals of the business.
• Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategies.
• Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions.
• Adopt and include the outcomes of extensive research in problem solving processes.
• Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.